Donald A. Norman Quotes

Top 39 wise famous quotes and sayings by Donald A. Norman

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Donald A. Norman quotes: A good designer will actually design the company. A good designer will actually design the company.
Donald A. Norman quotes: Technology may change rapidly, but people change slowly. The principals [of design] come from understanding of people. They remain true forever. Technology may change rapidly, but people change slowly. The principals [of design] come from understanding of people. They remain true forever.
Donald A. Norman quotes: Complexity is acceptable as long as it is intelligible and necessary. We want to avoid needless complications. Complexity is acceptable as long as it is intelligible and necessary. We want to avoid needless complications.
Donald A. Norman quotes: Simplification is as much in the mind as it is in the device. Simplification is as much in the mind as it is in the device.
Donald A. Norman quotes: In design it is important to shoe the effect of an action ... Feedback is critical. In design it is important to shoe the effect of an action ... Feedback is critical.
Donald A. Norman quotes: Attractive things work better. Attractive things work better.
Donald A. Norman quotes: The hardest part of design ... is keeping features out. The hardest part of design ... is keeping features out.
Donald A. Norman quotes: Simplicity design axiom: The complexity of the information appliance is that of the task, not the tool. The technology is invisible. Simplicity design axiom: The complexity of the information appliance is that of the task, not the tool. The technology is invisible.
Donald A. Norman quotes: Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel. Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.
Donald A. Norman quotes: Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating. Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.
Donald A. Norman quotes: A challenge to the designers of the world: Make signs unnecessary. A challenge to the designers of the world: Make signs unnecessary.
Donald A. Norman quotes: Forget the complaints against complexity; instead, complain about confusion. Forget the complaints against complexity; instead, complain about confusion.
Donald A. Norman quotes: Fail often, fail fast, Fail often, fail fast,
Donald A. Norman quotes: Could we ever switch to this or any of the many other rational systems? Unlikely: tradition is difficult to overcome. Could we ever switch to this or any of the many other rational systems? Unlikely: tradition is difficult to overcome.
Donald A. Norman quotes: Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible, Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible,
Donald A. Norman quotes: Academics get paid for being clever, not for being right. Academics get paid for being clever, not for being right.
Donald A. Norman quotes: original ideas are the easy part. Actually producing the idea as a successful product is what is hard. original ideas are the easy part. Actually producing the idea as a successful product is what is hard.
Donald A. Norman quotes: Cognition attempts to make sense of the world: emotion assigns value. Cognition attempts to make sense of the world: emotion assigns value.
Donald A. Norman quotes: How do you discover a need that nobody yet knows about? This is where the product breakthroughs come through. How do you discover a need that nobody yet knows about? This is where the product breakthroughs come through.
Donald A. Norman quotes: Only the most sophisticated of beings can lie and cheat, and get away with it. Only the most sophisticated of beings can lie and cheat, and get away with it.
Donald A. Norman quotes: The best kind of design isn't necessarily an object, a space, or a structure: it's a process- dynamic and adaptable. The best kind of design isn't necessarily an object, a space, or a structure: it's a process- dynamic and adaptable.
Donald A. Norman quotes: It was always amusing to be inside Apple and read what journalists said we were doing It was always amusing to be inside Apple and read what journalists said we were doing
Donald A. Norman quotes: Cognition and emotion are tightly intertwined, which means that the designers must design with both in mind. Cognition and emotion are tightly intertwined, which means that the designers must design with both in mind.
Donald A. Norman quotes: adults forget how difficult that task was. adults forget how difficult that task was.
Donald A. Norman quotes: If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual. If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.
Donald A. Norman quotes: When a device as simple as a door has to come with an instruction manual - even a one-word manual - then it is a failure, poorly designed. When a device as simple as a door has to come with an instruction manual - even a one-word manual - then it is a failure, poorly designed.