Al Ries quotes: wise famous quotes, sayings and quotations by Al Ries

Al Ries Famous Quotes & Sayings

Discover top inspirational quotes from Al Ries on Wise Famous Quotes.

Marketing is not selling. Marketing is building a brand in the mind of the prospect.

Al Ries quotes: The most powerful concept in marketing is owning a word in the prospects mind.

The most powerful concept in marketing is owning a word in the prospects mind.

Al Ries quotes: It's better to be first in the mind than to be first in the marketplace.

It's better to be first in the mind than to be first in the marketplace.

Al Ries quotes: Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

Al Ries quotes: A perception that exists in the mind is often interpreted as a universal truth.

A perception that exists in the mind is often interpreted as a universal truth.

What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble.

Al Ries quotes: Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.

Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.

THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus.

Al Ries quotes: Positioning is how you differentiate yourself in the mind of the prospect. That is, you position the product in the mind of the prospect.

Positioning is how you differentiate yourself in the mind of the prospect. That is, you position the product in the mind of the prospect.

Al Ries quotes: The single most wasteful thing you can do in marketing is try to change a mind.

The single most wasteful thing you can do in marketing is try to change a mind.

If you want to build a brand, you must focus your branding efforts on owning a word in the prospect's mind. A word that nobody else owns.

Al Ries quotes: Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.

Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.

Al Ries quotes: Marketing is a battle of perceptions, not products.

Marketing is a battle of perceptions, not products.

Al Ries quotes: You want to change something in a computer? Just type over or delete the existing material. You want to change something in a mind? Forget it.

You want to change something in a computer? Just type over or delete the existing material. You want to change something in a mind? Forget it.

THE LAW OF THE GENERIC: One of the fastest routes to failure is giving a brand a generic name.

What should a brand leader advertise?Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.

Al Ries quotes: Advertising is the way great brands get to be great brands.

Advertising is the way great brands get to be great brands.

Al Ries quotes: War and marketing have many similarities.

War and marketing have many similarities.

Al Ries quotes: Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

The crucial ingredient in the success of any brand is its claim to authenticity.

Al Ries quotes: The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

Al Ries quotes: The best way to make news is to announce a new category, not a new product.

The best way to make news is to announce a new category, not a new product.

Al Ries quotes: Don't play semantic games with the prospect. Advertising is not a debate. It's a seduction.

Don't play semantic games with the prospect. Advertising is not a debate. It's a seduction.

The Internet is the ultimate in brand-centered buying.

Al Ries quotes: The only reality you can be sure about is in your own perceptions. If the universe exists, it exists inside your own mind and the minds of others.

The only reality you can be sure about is in your own perceptions. If the universe exists, it exists inside your own mind and the minds of others.

A brand should strive to own a word in the mind of the consumer.

Al Ries quotes: The next generation product almost never comes from the previous generation.

The next generation product almost never comes from the previous generation.

Al Ries quotes: Marketing is what a company is in business to do. Marketing is a company's ultimate objective.

Marketing is what a company is in business to do. Marketing is a company's ultimate objective.

Al Ries quotes: Mind-changing is the road to advertising disaster.

Mind-changing is the road to advertising disaster.