Steve Krug Quotes

If you're going to implement video, do it as well as YouTube does it or don't do it at all. — Steve Krug

CLARITY TRUMPS CONSISTENCY If you can make something significantly clearer by making it slightly inconsistent, choose in favor of clarity. — Steve Krug

In reality, though, most of the time we don't choose the best option - we choose the first reasonable option, a strategy known as satisficing. — Steve Krug

As a rule, conventions only become conventions if they work. — Steve Krug

If you can't make something self-evident, you at least need to make it self-explanatory. — Steve Krug

You actually can be too rich or too thin — Steve Krug

When fixing problems, always do the least you can. — Steve Krug

Your primary role should be to share what you know, not to tell people how things should be done. — Steve Krug

Making every page or screen self-evident is like having good lighting in a store: it just makes everything seem better. — Steve Krug

Sincerity: that's the hard part. If you can fake that, the rest is easy. — Steve Krug

Don't make me think — Steve Krug

Get rid of half the words on each page, then get rid of half of what's left. — Steve Krug

There's almost always a plausible rationale - and a good, if misguided, intention - behind every usability flaw. Another — Steve Krug

(Back is the most-used button in Web browsers.) — Steve Krug

Keep it simple, so you'll keep doing it. — Steve Krug

Happy talk must die — Steve Krug

Nothing important should ever be more than two clicks away. — Steve Krug

It doesn't matter how many times I have to click, as long as each click is a mindless, unambiguous choice. — Steve Krug