If you're going to implement video, do it as well as YouTube does it or don't do it at all.
— Steve Krug
If you can't make something self-evident, you at least need to make it self-explanatory.
— Steve Krug
You actually can be too rich or too thin
— Steve Krug
When fixing problems, always do the least you can.
— Steve Krug
Your primary role should be to share what you know, not to tell people how things should be done.
— Steve Krug
Sincerity: that's the hard part. If you can fake that, the rest is easy. — Steve Krug
Don't make me think — Steve Krug
Get rid of half the words on each page, then get rid of half of what's left. — Steve Krug
There's almost always a plausible rationale - and a good, if misguided, intention - behind every usability flaw. Another — Steve Krug
(Back is the most-used button in Web browsers.) — Steve Krug
Keep it simple, so you'll keep doing it. — Steve Krug
Happy talk must die — Steve Krug
Nothing important should ever be more than two clicks away. — Steve Krug
It doesn't matter how many times I have to click, as long as each click is a mindless, unambiguous choice. — Steve Krug
