Brand Marketing Quotes

The biggest mistake brands make are trying to "sell their stuff" rather than clarifying what people are actually buying. — David Brier

The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity. — Philip Kotler

Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death? — David Brier

Cookie cutters are for baking, not branding. — David Brier

Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea! — George Lois

All human aspirations are opportunities for brands to build relationships. — Laura Busche

Whereas marketing was once brand-based, with growth hacking it becomes metric and ROI driven. — Ryan Holiday

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. — Jeff Bezos

Do everything in your power to make customers go confidently in the direction of their purchase intention. — Laura Busche

Your brand is a story unfolding across all customer touch points. — Jonah Sachs

Marketing is not selling. Marketing is building a brand in the mind of the prospect. — Al Ries

The Free People brand plans to drive growth on three different fronts: product expansion, geographic expansion and improved marketing. — Richard Hayne

Products shouldn't just work well, they must unfold well. — Laura Busche

The on-brand execution of best practices tailored to your unique audience is what leads to the best execution. — Chad White

Show up, shine and do the damn thing! — Catrice M. Jackson

Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question. — Laura Busche

A brand is a person that has a voice, evokes emotion and spreads a message. — Richie Norton

Step into the spotlight and rock the brand of you! — Catrice M. Jackson

My name had become a brand. (I have mixed emotions about that part of our (Christian media) industry, for sure.) — Jeremy Camp

A brand is a person. — Richie Norton

Our success is a direct result of knowing how to market a brand and having the right people representing the brand. — Greg Norman

People relate to people, and if your brand feels like people, they'll relate to you, too. — Laura Busche

Positioning is finding the right parking space inside the consumer's mind and going for it before someone else takes it. — Laura Busche

Your brand story's "happily ever after" involves open wallets. — Laura Busche

Your style guide is your most loyal brand protector. — Dane Brookes

A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is. — Scott D. Cook

Be sensational, be surprising, and be remarkable. Activate your star power! — Catrice M. Jackson

Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo. — David Brier

Sex doesn't sell anything other than itself — Martin Lindstrom

When strategy, culture, and brand harmonize, they amplify one another and resonate loud and clear. — Kate O'Neill

No matter your sector, chances are that people are already twittering about your products, your brand, your company or at least your industry. — Tim O'Reilly

We've all seen it. A #startup begins with a #dream, a #passion to do something others have missed or overlooked. — David Brier

Welcome to a new era of marketing and service in which your brand is defined by those who experience it. — Brian Solis

Like Free People, the Urban brand is planning to grow by expanding product assortments, expanding the brand reach and by improved marketing. — Richard Hayne

Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing. — David Brier

Making promises and keeping them is a great way to build a brand. — Seth Godin

If you don't build a personal brand, someone else will brand you with the wrong label. — Richie Norton

Your culture is your brand. — Tony Hsieh

Today, when you're marketing a brand, you can't try to appeal to everybody. You should speak to a group of people and create them as loyalists. — Barry Sternlicht

Brand growth and dominance is created by having the highest brand value, not the lowest price tag. — David Brier

Build a brand or a brand will build you. — Richie Norton

The first lesson of branding: memorability. It's very difficult buying something you can't remember. — John Hegarty

Make sure you test your brand story's recipe with whomever you're cooking it for. — Laura Busche

If your brand isn't visible, it won't be viable. — Catrice M. Jackson

When positioning a brand, aggressively avoid becoming a "me too" by assertively being a "who else? — Crystal Black Davis

Brand-name drugs have no competition, since the government grants them very long, exclusive marketing rights. — Marcia Angell

Lean brands are the result of continually testing assumptions. — Laura Busche

Step into the marketplace with some sizzle, spice, spunk and shazam! — Catrice M. Jackson

Always remember: a brand is the most valuable piece of real estate in the world; a corner of someone's mind. — John Hegarty

Trusted relationships are the essence of a brand — Bernard Kelvin Clive

Brands play in an exciting sandbox of symbolic meanings. — Laura Busche

Personal branding is distinctively marketing your uniqueness. — Bernard Kelvin Clive

Video can seem like just another challenge to overcome, but I see a major increase in my business and brand awareness, all from the power of video. — Lewis Howes

Master online branding. Online branding makes you known for something specific by people who have not even seen you physically, before. — Israelmore Ayivor

Marketing shouldn't feel like marketing. It should feel like a story. — Jim Signorelli

People change, and so do their aspirations, and so should brands. — Laura Busche

Customers want to make informed decisions based on useful information, valuable engagements and brand affinity. — Dane Brookes

An undiscovered genius has no value in the marketplace — Bernard Kelvin Clive

Think of every contact a customer has with your brand as the most important encounter of your life. — Dane Brookes

Brand and product don't compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you. — Laura Busche

Having a me-too brand is a death sentence. — David Brier

Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity - in startups, enterprises, and life itself. — Laura Busche

Sound an alarm! Advertising, not deals, builds brands. — David Ogilvy

Better to be known for something than be forgotten for nothing. — John Hegarty

You need editors, not brand managers,who will push the envelope to make [a brand media property] go forward. — Seth Godin