John Caples quotes: wise famous quotes, sayings and quotations by John Caples

John Caples Famous Quotes & Sayings

Discover top inspirational quotes from John Caples on Wise Famous Quotes.

John Caples quotes: Don't underestimate the value of beginning a headline by naming the people you want to reach.

Don't underestimate the value of beginning a headline by naming the people you want to reach.

John Caples quotes: Unsuccessful headlines were not written without a strong appeal, but it was the wrong appeal for that product and that audience.

Unsuccessful headlines were not written without a strong appeal, but it was the wrong appeal for that product and that audience.

John Caples quotes: The headlines are critically important. The majority of the public reads little else when deciding whether or not they are interested.

The headlines are critically important. The majority of the public reads little else when deciding whether or not they are interested.

John Caples quotes: The purpose of the headlines must be to convey a message to people who read headlines, then decide whether or not they will look at the copy.

The purpose of the headlines must be to convey a message to people who read headlines, then decide whether or not they will look at the copy.

John Caples quotes: Readers know what the copy is going to say.

Readers know what the copy is going to say.

John Caples quotes: Avoid the "hard-to-grasp" headline - the headline that requires thought and is not clear at first glance.

Avoid the "hard-to-grasp" headline - the headline that requires thought and is not clear at first glance.

John Caples quotes: Remember that the headline and the appeals are ONE AND THE SAME. In successful ads, the appeal is almost always expressed in the headline.

Remember that the headline and the appeals are ONE AND THE SAME. In successful ads, the appeal is almost always expressed in the headline.

John Caples quotes: Now I spend hours on headlines - days if necessary. And when I get a good headline, I know that my task is nearly finished.

Now I spend hours on headlines - days if necessary. And when I get a good headline, I know that my task is nearly finished.

John Caples quotes: If you use a poor headline, it does not matter how hard you labor over your copy because your copy will not be read.

If you use a poor headline, it does not matter how hard you labor over your copy because your copy will not be read.

John Caples quotes: For every curiosity headline that succeed in getting results, a dozen will fail.

For every curiosity headline that succeed in getting results, a dozen will fail.

John Caples quotes: Make an offer they can't refuse.

Make an offer they can't refuse.

John Caples quotes: A long headline that really says something is more effective than a brief heading that says nothing.

A long headline that really says something is more effective than a brief heading that says nothing.

John Caples quotes: The success of an entire advertising campaign may stand or fall on what is said in the headlines of the individual advertisements.

The success of an entire advertising campaign may stand or fall on what is said in the headlines of the individual advertisements.

John Caples quotes: A good headline can make an advertisement good even if the picture is poor.

A good headline can make an advertisement good even if the picture is poor.

John Caples quotes: The business of judging a headline AFTER you read the copy is wrong. It takes for granted that everybody reads the copy.

The business of judging a headline AFTER you read the copy is wrong. It takes for granted that everybody reads the copy.

John Caples quotes: If the headline is a good one, it is a relatively simple matter to write the copy.

If the headline is a good one, it is a relatively simple matter to write the copy.

John Caples quotes: Remember that the reader's attention is yours for only a single instant. They will not use up their valuable time trying to figure out what you mean.

Remember that the reader's attention is yours for only a single instant. They will not use up their valuable time trying to figure out what you mean.

John Caples quotes: If you are going to emphasize certain words in the headline, be sure that they are the words that say something.

If you are going to emphasize certain words in the headline, be sure that they are the words that say something.

John Caples quotes: An advertisement will be a good one - that is if the headline is really a "stopper."

An advertisement will be a good one - that is if the headline is really a "stopper."