John Caples Quotes

Top 19 wise famous quotes and sayings by John Caples

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John Caples quotes: Readers know what the copy is going to say. Readers know what the copy is going to say.
John Caples quotes: An advertisement will be a good one - that is if the headline is really a "stopper." An advertisement will be a good one - that is if the headline is really a "stopper."
John Caples quotes: The business of judging a headline AFTER you read the copy is wrong. It takes for granted that everybody reads the copy. The business of judging a headline AFTER you read the copy is wrong. It takes for granted that everybody reads the copy.
John Caples quotes: If you use a poor headline, it does not matter how hard you labor over your copy because your copy will not be read. If you use a poor headline, it does not matter how hard you labor over your copy because your copy will not be read.
John Caples quotes: For every curiosity headline that succeed in getting results, a dozen will fail. For every curiosity headline that succeed in getting results, a dozen will fail.
John Caples quotes: Make an offer they can't refuse. Make an offer they can't refuse.
John Caples quotes: A long headline that really says something is more effective than a brief heading that says nothing. A long headline that really says something is more effective than a brief heading that says nothing.
John Caples quotes: The success of an entire advertising campaign may stand or fall on what is said in the headlines of the individual advertisements. The success of an entire advertising campaign may stand or fall on what is said in the headlines of the individual advertisements.
John Caples quotes: A good headline can make an advertisement good even if the picture is poor. A good headline can make an advertisement good even if the picture is poor.
John Caples quotes: If the headline is a good one, it is a relatively simple matter to write the copy. If the headline is a good one, it is a relatively simple matter to write the copy.
John Caples quotes: Remember that the reader's attention is yours for only a single instant. They will not use up their valuable time trying to figure out what you mean. Remember that the reader's attention is yours for only a single instant. They will not use up their valuable time trying to figure out what you mean.
John Caples quotes: If you are going to emphasize certain words in the headline, be sure that they are the words that say something. If you are going to emphasize certain words in the headline, be sure that they are the words that say something.