John Caples Quotes

The business of judging a headline AFTER you read the copy is wrong. It takes for granted that everybody reads

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The business of judging a headline AFTER you read the copy is wrong. It takes for granted that everybody reads the copy. (John Caples)

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John Caples Quotes: The business of judging a headline AFTER you read the copy is wrong. It takes for granted that everybody reads the copy.
John Caples Quotes: The business of judging a headline AFTER you read the copy is wrong. It takes for granted that everybody reads the copy.
John Caples Quotes: The business of judging a headline AFTER you read the copy is wrong. It takes for granted that everybody reads the copy.
John Caples Quotes: The business of judging a headline AFTER you read the copy is wrong. It takes for granted that everybody reads the copy.
John Caples Quotes: The business of judging a headline AFTER you read the copy is wrong. It takes for granted that everybody reads the copy.
John Caples Quotes: The business of judging a headline AFTER you read the copy is wrong. It takes for granted that everybody reads the copy.
John Caples Quotes: The business of judging a headline AFTER you read the copy is wrong. It takes for granted that everybody reads the copy.
John Caples Quotes: The business of judging a headline AFTER you read the copy is wrong. It takes for granted that everybody reads the copy.
John Caples Quotes: The business of judging a headline AFTER you read the copy is wrong. It takes for granted that everybody reads the copy.
John Caples Quotes: The business of judging a headline AFTER you read the copy is wrong. It takes for granted that everybody reads the copy.
John Caples Quotes: The business of judging a headline AFTER you read the copy is wrong. It takes for granted that everybody reads the copy.
John Caples Quotes: The business of judging a headline AFTER you read the copy is wrong. It takes for granted that everybody reads the copy.
John Caples Quotes: The business of judging a headline AFTER you read the copy is wrong. It takes for granted that everybody reads the copy.
John Caples Quotes: The business of judging a headline AFTER you read the copy is wrong. It takes for granted that everybody reads the copy.
John Caples Quotes: The business of judging a headline AFTER you read the copy is wrong. It takes for granted that everybody reads the copy.

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