John Caples Quotes: The purpose of the headlines must be to convey a message to people who read headlines, then decide whether or ...

The purpose of the headlines must be to convey a message to people who read headlines, then decide whether or not they will look at the copy. (John Caples)

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John Caples Quotes: The purpose of the headlines must be to convey a message to people who read headlines, then decide whether or not they will look at the copy.

John Caples Quotes: The purpose of the headlines must be to convey a message to people who read headlines, then decide whether or not they will look at the copy.

John Caples Quotes: The purpose of the headlines must be to convey a message to people who read headlines, then decide whether or not they will look at the copy.

John Caples Quotes: The purpose of the headlines must be to convey a message to people who read headlines, then decide whether or not they will look at the copy.

John Caples Quotes: The purpose of the headlines must be to convey a message to people who read headlines, then decide whether or not they will look at the copy.

John Caples Quotes: The purpose of the headlines must be to convey a message to people who read headlines, then decide whether or not they will look at the copy.

John Caples Quotes: The purpose of the headlines must be to convey a message to people who read headlines, then decide whether or not they will look at the copy.

John Caples Quotes: The purpose of the headlines must be to convey a message to people who read headlines, then decide whether or not they will look at the copy.

John Caples Quotes: The purpose of the headlines must be to convey a message to people who read headlines, then decide whether or not they will look at the copy.

John Caples Quotes: The purpose of the headlines must be to convey a message to people who read headlines, then decide whether or not they will look at the copy.

John Caples Quotes: The purpose of the headlines must be to convey a message to people who read headlines, then decide whether or not they will look at the copy.

John Caples Quotes: The purpose of the headlines must be to convey a message to people who read headlines, then decide whether or not they will look at the copy.

John Caples Quotes: The purpose of the headlines must be to convey a message to people who read headlines, then decide whether or not they will look at the copy.

John Caples Quotes: The purpose of the headlines must be to convey a message to people who read headlines, then decide whether or not they will look at the copy.

John Caples Quotes: The purpose of the headlines must be to convey a message to people who read headlines, then decide whether or not they will look at the copy.