William Bernbach quotes: wise famous quotes, sayings and quotations by William Bernbach

William Bernbach Famous Quotes & Sayings

Discover top inspirational quotes from William Bernbach on Wise Famous Quotes.

William Bernbach quotes: In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

William Bernbach quotes: Logic and over-analysis can immobilise and sterilize an idea. It's like love. The more you analyse it, the more it disappears.

Logic and over-analysis can immobilise and sterilize an idea. It's like love. The more you analyse it, the more it disappears.

William Bernbach quotes: Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed ... but dull?

Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed ... but dull?

William Bernbach quotes: Those who are going to be in business tomorrow are those who understand that the future, as always, belongs to the brave.

Those who are going to be in business tomorrow are those who understand that the future, as always, belongs to the brave.

William Bernbach quotes: Persuasion is not a science but an art

Persuasion is not a science but an art

William Bernbach quotes: Because an appeal makes logical sense is no guarantee that it will work.

Because an appeal makes logical sense is no guarantee that it will work.

William Bernbach quotes: Find the simple story in the product, and present it in an articulate and intelligent, persuasive way.

Find the simple story in the product, and present it in an articulate and intelligent, persuasive way.

William Bernbach quotes: Our job is to bring the dead facts to life.

Our job is to bring the dead facts to life.

William Bernbach quotes: Adapt your techniques to an idea, not an idea to your techniques.

Adapt your techniques to an idea, not an idea to your techniques.

William Bernbach quotes: Research can trap you into the past.

Research can trap you into the past.

William Bernbach quotes: It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.

It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.

William Bernbach quotes: The difference between the forgettable and the enduring is artistry.

The difference between the forgettable and the enduring is artistry.

William Bernbach quotes: Today's smartest advertising style is tomorrow's corn.

Today's smartest advertising style is tomorrow's corn.

William Bernbach quotes: For the Flower to blossom, you need the right soil as well as the right seed. The same is true to cultivate good thinking.

For the Flower to blossom, you need the right soil as well as the right seed. The same is true to cultivate good thinking.

William Bernbach quotes: I warn you against believing that advertising is a science.

I warn you against believing that advertising is a science.

William Bernbach quotes: Don't confuse good taste with the absence of taste.

Don't confuse good taste with the absence of taste.

William Bernbach quotes: A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.

A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.

William Bernbach quotes: Let us prove to the world that good taste, good art, and good writing can be good selling.

Let us prove to the world that good taste, good art, and good writing can be good selling.

William Bernbach quotes: An idea can turn to dust or magic, depending on the talent that rubs against it.

An idea can turn to dust or magic, depending on the talent that rubs against it.

William Bernbach quotes: The heart of creativity is discipline.

The heart of creativity is discipline.

William Bernbach quotes: Imitation can be commercial suicide.

Imitation can be commercial suicide.

William Bernbach quotes: Properly practiced creativity can make one ad do the work of ten.

Properly practiced creativity can make one ad do the work of ten.

William Bernbach quotes: Rules are what the artist breaks; the memorable never emerged from a formula.

Rules are what the artist breaks; the memorable never emerged from a formula.

William Bernbach quotes: It's not just what you say that stirs people. It's the way that you say it.

It's not just what you say that stirs people. It's the way that you say it.

William Bernbach quotes: We don't ask research to do what it was never meant to do, and that is to get an idea.

We don't ask research to do what it was never meant to do, and that is to get an idea.

William Bernbach quotes: Advertising doesn't create a product advantage. It can only convey it.

Advertising doesn't create a product advantage. It can only convey it.

William Bernbach quotes: Never do anything yourself that you can hire someone else to do, especially if they can do it better.

Never do anything yourself that you can hire someone else to do, especially if they can do it better.

William Bernbach quotes: Is creativity some obscure, esoteric art form? Not on your life. It's the most practical thing a business-man can employ.

Is creativity some obscure, esoteric art form? Not on your life. It's the most practical thing a business-man can employ.

William Bernbach quotes: The real giants have always been poets, men who jumped from facts into the realm of imagination and ideas.

The real giants have always been poets, men who jumped from facts into the realm of imagination and ideas.

William Bernbach quotes: The creative man with an insight into human nature, with the artistry to touch and move people, will succeed. Without them he will fail.

The creative man with an insight into human nature, with the artistry to touch and move people, will succeed. Without them he will fail.

William Bernbach quotes: Advertising is the art of persuasion.

Advertising is the art of persuasion.

William Bernbach quotes: There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.

There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.

William Bernbach quotes: If your advertising goes unnoticed, everything else is academic.

If your advertising goes unnoticed, everything else is academic.

William Bernbach quotes: A principle isn't a principle until it costs you something.

A principle isn't a principle until it costs you something.

William Bernbach quotes: Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

William Bernbach quotes: We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.

We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.

William Bernbach quotes: Word of mouth is the best medium of all.

Word of mouth is the best medium of all.

William Bernbach quotes: The most powerful element in advertising is the truth.

The most powerful element in advertising is the truth.

William Bernbach quotes: Nobody counts the number of ads you run; they just remember the impression you make.

Nobody counts the number of ads you run; they just remember the impression you make.