Tim Cook Quotes

For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.

I think that [there is] this fundamental right to privacy and the philosophy that government shouldn't be intrusive.

If I'm expected to keep your messages, and everybody else's, then there should be a law that says, you need to keep all of these.

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

The longer the meeting, the less is accomplished.

An acorn would never brag about giving shade.

You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.

The future of television is what our competitors have been doing for years.

Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.

Eighty percent of our revenues are from products that didn't exist 60 days ago. Is there any other company that would do that?

Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.

I am confident our best years lie ahead of us and that together we will continue to make Apple the
magical place that it is.

His office is still there, with his name on it. And it will always be there as long as I'm here.

The iPad is the clearest expression of our vision of the future of personal computing.

Siri has proven to us that people want to relate to the phone in a different way.

And that's what everyone at Apple is focused on - pushing forward and creating the future.

Apple has lost a visionary and creative genius, and the world has lost an amazing human being.

You can't have a back door that's only for the good guys.

To whom much is given, much is expected. I do believe this. It's embedded in me.

You can only do so many things great, and you should cast aside everything else.

I want to be the pebble in the pond that creates the ripple for change.

Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.

I dont consider the bloody ROI.

I am who I am, and I'm focused on that, and being a great CEO of Apple.

We're talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.

America is always stronger when we do things together.

In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.

Apple Watch is the most personal device we've ever created.

From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list is small.

It's clear why hacking communities are [growing]. Because it's like, there's a lot more gold there. There's a lot more to steal than ever before.

The reality of today from a cyber security point of view - I think some of the top people predict that the next big war is fought on cyber security.

Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.

If you want me to do things only for ROI reasons, you should get out of this stock.

I don't think Apple has to own a content business.

No one should have a key that turns a billion locks. It shouldn't exist.

Excellence has become a habit.

We pave the sunlit path toward justice together, brick by brick. This is my brick.

Nobody wants to buy sour milk.

Never try to fix other people. God does not need to do a bank shot off your lips.

Everybody doesn't want to have to be a computer scientist to protect themselves. Most people have no desire to do that.

We make the best phone, we don't make the most phones.

Apple doesn't do hobbies as a general rule.

Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.

The government should always be the one defending civil liberties.

That brings us to iPad. We think the iPad is the poster-child of the post-PC world.

We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.

Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.

I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.

I am driven by great work and seeing people do incredible things and having a part in that.

I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.

Android [dominates] the mobile malware market.

We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products.

The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.

I love museums but I don't want to live in one.

I think two people with strong points of view can appreciate each other even more.

Security isn't just a feature, it's a base, it's a fundamental, right.

Life is fragile. We're not guaranteed a tomorrow so give it everything you've got.

The iPad remains Apple's second bestselling product - all the more reason why the iPad Pro needs to be "big" in every sense of the word.

Today, we are pleased to announce the biggest advancement in iPhone.

Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.

You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.

Certainly some things that are very good can sometimes be used in a bad way.

I don't really think anything Microsoft does puts pressure on Apple.

It is possible to be aware of God at all times.

Maybe law enforcement would like the ability to turn on the camera on your Mac.

I don't own encryption, Apple doesn't own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.

Apple Pay is forever changing the way we pay for things.

We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.

Televisions are devices with screens that things appear on.

A great product isn't just a collection of features. It's how it all works together.

I just want to build great products.

In the world of cyber security, the last thing you want is to have a target painted on you.

Apple Stores Offer the Best Buying Experience and Customer Service On The Planet

So let me be clear: I'm proud to be gay, and I consider being gay among the greatest gifts God has given me.

Let your joy be in your journey - not in some distant goal.

Anything can change, because the smartphone revolution is still in the early stages.

People are running huge enterprises off of hacking and stealing data.

You are more powerful than you think.

I learned that focus is key. Not just in your running a company, but in your personal life as well.

I've always hated litigation, and I continue to hate it.

Honestly, we'll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.

Discrimination , in all its forms, is bad for business.

The sidelines are not where you want to live your life. The world needs you in the arena!

In the long arc of time, you are only relevant if customers love you.

What makes Siri cool is she has a personality.

Apple is this great American company that could have only happened here.