Ries Quotes
Collection of top 98 famous quotes about Ries
Ries Quotes & Sayings
Happy to read and share the best inspirational Ries quotes, sayings and quotations on Wise Famous Quotes.
Zero invites imagination, but small numbers invite questions about whether large numbers will ever materialize.
— Eric Ries
Innovation accounting
— Eric Ries
Customers don't care how much time something takes to build. They care only if it serves their needs.
— Eric Ries
The goal of every startup experiment is to discover how to build a sustainable business around that vision.
— Eric Ries
focus on the boring stuff: how to measure progress, how to set up milestones, and how to prioritize work.
— Eric Ries
managers in most companies are already overwhelmed with good ideas. Their challenge lies in prioritization and execution,
— Eric Ries
Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.
— Al Ries
What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble.
— Al Ries
Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.
— Eric Ries
we figure out what we need to learn and then work backwards to see what product will work as an experiment to get that learning.
— Eric Ries
As Cook says, "Success is not delivering a feature; success is learning how to solve the customer's problem."4
— Eric Ries
Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.
— Al Ries
Build-Measure-Learn
— Eric Ries
By the time that product is ready to be distributed widely, it will already have established customers.
— Eric Ries
If you cannot fail, you cannot learn.
— Eric Ries
The critical first question for any lean transformation is: which activities create value and which are a form of waste? Once
— Eric Ries
Vanity metrics are the numbers you want to publish on TechCrunch to make your competitors feel bad.
— Eric Ries
Most phenomenal startup teams create businesses that ultimately fail. Why? They built something that nobody wanted.
— Eric Ries
Positioning is how you differentiate yourself in the mind of the prospect. That is, you position the product in the mind of the prospect.
— Al Ries
This is an important rule: a good design is one that changes customer behavior for the better.
— Eric Ries
If you want to build a brand, you must focus your branding efforts on owning a word in the prospect's mind. A word that nobody else owns.
— Al Ries
Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.
— Al Ries
Using the Lean Startup approach, companies can create order not chaos by providing tools to test a vision continuously.
— Eric Ries
Peter Drucker said, "There is surely nothing quite so useless as doing with great efficiency what should not be done at all."2
— Eric Ries
In fact, entrepreneurship should be considered a viable career path for innovators inside large organizations.
— Eric Ries
You want to change something in a computer? Just type over or delete the existing material. You want to change something in a mind? Forget it.
— Al Ries
Meritocracy is a good thing. Whenever possibly, people should be judged based on their work and results, not superficial qualities.
— Eric Ries
This is one of the most important lessons of the scientific method: if you cannot fail, you cannot learn.
— Eric Ries
THE LAW OF THE GENERIC: One of the fastest routes to failure is giving a brand a generic name.
— Al Ries
Product managers figure out what features are likely to please customers; product designers then figure out how those features should look and feel.
— Eric Ries
dot-com flameouts that erroneously believed that they could lose money on each customer but, as the old joke goes, make it up in volume.
— Eric Ries
it's human nature to assume that when we see a mistake, it's due to defects in someone else's department, knowledge, or character,
— Eric Ries
We must learn what customers really want, not what they say they want or what we think they should want.
— Eric Ries
Sustainable growth is characterized by one simple rule: New customers come from the actions of past customers.
— Eric Ries
What should a brand leader advertise?Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.
— Al Ries
Marketing is what a company is in business to do. Marketing is a company's ultimate objective.
— Al Ries
Validated learning
— Eric Ries
there is no bigger destroyer of creative potential than the misguided decision to persevere.
— Eric Ries
I call this building an adaptive organization, one that automatically adjusts its process and performance to current conditions.
— Eric Ries
We need to reengineer companies to focus on figuring out who the customer is, what's the market and what kind of product you should build.
— Eric Ries
What if we found ourselves building something that nobody wanted? In that case what did it matter if we did it on time and on budget?
— Eric Ries
If you owe ten pounds to the Bank of England, you get thrown in jail, but if you owe a million pounds, they invite you to sit on the Board
— Philippe Ries
A solid process lays the foundation for a healthy culture, one where ideas are evaluated by merit and not by job title.
— Eric Ries
The mind, as you age, Is an artist, it seems. Monet paints your mem'ries, Picasso your dreams.
— Robert Breault
Innovation is a bottoms-up, decentralized, and unpredictable thing, but that doesn't mean it cannot be managed.
— Eric Ries
Most companies are busy making their products worse, not better. Updating is almost always a disaster.
— Eric Ries
The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.
— Al Ries
learn whether to pivot or persevere.
— Eric Ries
Don't play semantic games with the prospect. Advertising is not a debate. It's a seduction.
— Al Ries
Brand perception is a brand's reality
— Laura Ries
The Lean Startup works only if we are able to build an organization as adaptable and fast as the challenges it faces. This
— Eric Ries
The Lean Startup has evolved into a movement that is having a significant impact on how companies are built, funded and scaled.
— Eric Ries
we think we can truly short-circuit the ramp by killing things that don't make sense fast and doubling down on the ones that do.
— Eric Ries
Reading is good, action is better.
— Eric Ries
Leadership requires creating conditions that enable employees to do the kinds of experimentation that entrepreneurship requires.
— Eric Ries
The only reality you can be sure about is in your own perceptions. If the universe exists, it exists inside your own mind and the minds of others.
— Al Ries
It doesn't matter if you call it a boom or a bubble. The startup business moves in cycles, and what goes up will eventually come down.
— Eric Ries
Ere long this golden light shall pass and fade
Except all cherish'd mem'ries ye have made. — Timothy Salter
Except all cherish'd mem'ries ye have made. — Timothy Salter
Building a startup is an exercise in institution building; thus, it necessarily involves management. This
— Eric Ries
Startups don't starve; they drown." There
— Eric Ries