Ries Quotes: top 98 famous quotes about Ries

Ries Quotes & Sayings

Happy to read and share the best inspirational Ries quotes, sayings and quotations on Wise Famous Quotes.

Zero invites imagination, but small numbers invite questions about whether large numbers will ever materialize. — Eric Ries

Innovation accounting — Eric Ries

If we do not know who the customer is, we do not know what quality is. — Eric Ries

The way forward is to learn to see every startup in any industry as a grand experiment. — Eric Ries

exist to learn how to build a sustainable business. — Eric Ries

In a startup, both the problem and solution are unknown. — Eric Ries

Marketing is not selling. Marketing is building a brand in the mind of the prospect. — Al Ries

A Start Up is an institution designed to thrive in the soil of extreme uncertainty — Eric Ries

The most powerful concept in marketing is owning a word in the prospects mind. — Al Ries

Customers don't care how much time something takes to build. They care only if it serves their needs. — Eric Ries

The goal of every startup experiment is to discover how to build a sustainable business around that vision. — Eric Ries

focus on the boring stuff: how to measure progress, how to set up milestones, and how to prioritize work. — Eric Ries

managers in most companies are already overwhelmed with good ideas. Their challenge lies in prioritization and execution, — Eric Ries

The lean startup method is not about cost, it is about speed. — Eric Ries

It's better to be first in the mind than to be first in the marketplace. — Al Ries

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. — Al Ries

A perception that exists in the mind is often interpreted as a universal truth. — Al Ries

What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble. — Al Ries

At IMVU, we opened up our board meetings to the whole company. — Eric Ries

Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence. — Eric Ries

we figure out what we need to learn and then work backwards to see what product will work as an experiment to get that learning. — Eric Ries

We want to keep believing in our ideas even when the writing is on the wall. — Eric Ries

As Cook says, "Success is not delivering a feature; success is learning how to solve the customer's problem."4 — Eric Ries

Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better. — Al Ries

Build-Measure-Learn — Eric Ries

By the time that product is ready to be distributed widely, it will already have established customers. — Eric Ries

If you cannot fail, you cannot learn. — Eric Ries

THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus. — Al Ries

The critical first question for any lean transformation is: which activities create value and which are a form of waste? Once — Eric Ries

Vanity metrics are the numbers you want to publish on TechCrunch to make your competitors feel bad. — Eric Ries

Most phenomenal startup teams create businesses that ultimately fail. Why? They built something that nobody wanted. — Eric Ries

Positioning is how you differentiate yourself in the mind of the prospect. That is, you position the product in the mind of the prospect. — Al Ries

This is an important rule: a good design is one that changes customer behavior for the better. — Eric Ries

The single most wasteful thing you can do in marketing is try to change a mind. — Al Ries

If you want to build a brand, you must focus your branding efforts on owning a word in the prospect's mind. A word that nobody else owns. — Al Ries

Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less. — Al Ries

The crucial ingredient in the success of any brand is its claim to authenticity. — Al Ries

Better to have bad news that's true than good news we made up — Eric Ries

Using the Lean Startup approach, companies can create order not chaos by providing tools to test a vision continuously. — Eric Ries

This is a classic case of "achieving failure" - successfully executing a flawed plan. — Eric Ries

Peter Drucker said, "There is surely nothing quite so useless as doing with great efficiency what should not be done at all."2 — Eric Ries

In fact, entrepreneurship should be considered a viable career path for innovators inside large organizations. — Eric Ries

You want to change something in a computer? Just type over or delete the existing material. You want to change something in a mind? Forget it. — Al Ries

Marketing is a battle of perceptions, not products. — Al Ries

I believe for the first time in history, entrepreneurship is now a viable career. — Eric Ries

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills. — Al Ries

The only person who can put you out of business, in the early days, is yourself. — Eric Ries

Meritocracy is a good thing. Whenever possibly, people should be judged based on their work and results, not superficial qualities. — Eric Ries

Don't be in a rush to get big. Be in a rush to have a great product. — Eric Ries

This is one of the most important lessons of the scientific method: if you cannot fail, you cannot learn. — Eric Ries

THE LAW OF THE GENERIC: One of the fastest routes to failure is giving a brand a generic name. — Al Ries

Product managers figure out what features are likely to please customers; product designers then figure out how those features should look and feel. — Eric Ries

dot-com flameouts that erroneously believed that they could lose money on each customer but, as the old joke goes, make it up in volume. — Eric Ries

it's human nature to assume that when we see a mistake, it's due to defects in someone else's department, knowledge, or character, — Eric Ries

War and marketing have many similarities. — Al Ries

We must learn what customers really want, not what they say they want or what we think they should want. — Eric Ries

Sustainable growth is characterized by one simple rule: New customers come from the actions of past customers. — Eric Ries

Advertising is the way great brands get to be great brands. — Al Ries

What should a brand leader advertise?Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior. — Al Ries

The only way to win is to learn faster than anyone else. — Eric Ries

Marketing is what a company is in business to do. Marketing is a company's ultimate objective. — Al Ries

Validated learning — Eric Ries

At its heart, a startup is a catalyst that transforms ideas into products. — Eric Ries

All innovation begins with vision. It's what happens next that is critical. — Eric Ries

there is no bigger destroyer of creative potential than the misguided decision to persevere. — Eric Ries

I call this building an adaptive organization, one that automatically adjusts its process and performance to current conditions. — Eric Ries

We need to reengineer companies to focus on figuring out who the customer is, what's the market and what kind of product you should build. — Eric Ries

A pivot is a change in strategy without a change in vision. — Eric Ries

What if we found ourselves building something that nobody wanted? In that case what did it matter if we did it on time and on budget? — Eric Ries

If you owe ten pounds to the Bank of England, you get thrown in jail, but if you owe a million pounds, they invite you to sit on the Board — Philippe Ries

A solid process lays the foundation for a healthy culture, one where ideas are evaluated by merit and not by job title. — Eric Ries

The mind, as you age, Is an artist, it seems. Monet paints your mem'ries, Picasso your dreams. — Robert Breault

Innovation is a bottoms-up, decentralized, and unpredictable thing, but that doesn't mean it cannot be managed. — Eric Ries

Most companies are busy making their products worse, not better. Updating is almost always a disaster. — Eric Ries

Mind-changing is the road to advertising disaster. — Al Ries

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position. — Al Ries

A brand should strive to own a word in the mind of the consumer. — Al Ries

learn whether to pivot or persevere. — Eric Ries

Don't play semantic games with the prospect. Advertising is not a debate. It's a seduction. — Al Ries

Brand perception is a brand's reality — Laura Ries

The Lean Startup works only if we are able to build an organization as adaptable and fast as the challenges it faces. This — Eric Ries

If we stopped wasting people's time, what would they do with it? — Eric Ries

The Lean Startup has evolved into a movement that is having a significant impact on how companies are built, funded and scaled. — Eric Ries

we think we can truly short-circuit the ramp by killing things that don't make sense fast and doubling down on the ones that do. — Eric Ries

The Internet is the ultimate in brand-centered buying. — Al Ries

Reading is good, action is better. — Eric Ries

Leadership requires creating conditions that enable employees to do the kinds of experimentation that entrepreneurship requires. — Eric Ries

If you don't know who your customer is, you don't know what quality is. — Eric Ries

achieving failure: successfully executing a plan that leads nowhere. — Eric Ries

The best way to make news is to announce a new category, not a new product. — Al Ries

Learning is the essential unit of progress for startups. — Eric Ries

The only reality you can be sure about is in your own perceptions. If the universe exists, it exists inside your own mind and the minds of others. — Al Ries

It doesn't matter if you call it a boom or a bubble. The startup business moves in cycles, and what goes up will eventually come down. — Eric Ries

Most of the time customers don't know what they want in advance.) — Eric Ries

Ere long this golden light shall pass and fade
Except all cherish'd mem'ries ye have made. — Timothy Salter

Building a startup is an exercise in institution building; thus, it necessarily involves management. This — Eric Ries

Startups don't starve; they drown." There — Eric Ries

The next generation product almost never comes from the previous generation. — Al Ries