Kotler Quotes
Collection of top 62 famous quotes about Kotler
Kotler Quotes & Sayings
Happy to read and share the best inspirational Kotler quotes, sayings and quotations on Wise Famous Quotes.
The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.
— Philip Kotler
The quality most desirable in a CEO? According to a global survey conducted by IBM of 1,500 top executives in sixty countries: creativity.
— Steven Kotler
Neurons that fire together wire together.
— Steven Kotler
Flow tends to be the psychic signature of world-class performance and paradigm-shifting breakthroughs,
— Steven Kotler
Flow is an alternative path toward mastery, but, like any path, not without its pitfalls. There's a serious dark side to flow,
— Steven Kotler
Suddenly normal wasn't good enough.
— Steven Kotler
Big-box health clubs oversell memberships by 400 percent
— Steven Kotler
The theory of marketing is solid but the practice of marketing leaves much to be desired.
— Philip Kotler
Business, investor, and consumer confidence is shaken and the contraction phase begins.
— Philip Kotler
The best way to hold customers is to constantly figure out how to give them more for less.
— Philip Kotler
Creating Customer Evangelists, The Power of Cult Branding, and Creating Raving Fans.
— Philip Kotler
It was even odds that the thing I was the most afraid of didn't actually exist at all.
— Steven Kotler
Fully alive and deeply committed is a risky business.
— Steven Kotler
Every business is a service business. Does your service put a smile on the customer's face?
— Philip Kotler
Creativity has a brain wave signature as well: alpha waves pulsing out of the brain's right hemisphere.
— Steven Kotler
Hallucinogens then do the same job as religion - they provide proof of unity, which is still the only known cure for fear of death.
— Steven Kotler
The sales department isn't the whole company, but the whole company better be the sales department.
— Philip Kotler
It is more important to do what is strategically right than what is immediately profitable.
— Philip Kotler
The United States is in a tough spot.
— Steven Kotler
With our sense of self out of the the way we are liberated from doubt and insecurity.
— Steven Kotler
Marketing is the set of human activities directed at facilitating and consummating exchanges.
— Philip Kotler
Don't buy market share. Figure out how to earn it.
— Philip Kotler
As it turns out, what makes a dog adoptable has very little to do with dogs, a great deal to do with humans.
— Steven Kotler
The future isn't ahead of us. It has already happened.
— Philip Kotler
Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
— Philip Kotler
Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.
— Philip Kotler
There is no such thing as a commodity. It is simply a product waiting to be differentiated.
— Philip Kotler
Creatives fail and the really good ones fail often.
— Steven Kotler
Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.
— Philip Kotler
Today you have to run faster to stay in place.
— Philip Kotler
No company in its right mind tries to sell to everyone.
— Philip Kotler
The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
— Philip Kotler
Today's economic landscape is being shaped by two powerful forces - technology and globalization.
— Philip Kotler
Competitive advantage is a companys ability to perform in one or more ways that competitors cannot or will not match.
— Philip Kotler
Good customers are an asset which, when wellmanaged and served, will return a handsome lifetime income stream for the company.
— Philip Kotler
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
— Philip Kotler
The Ownership Quotient,
— Philip Kotler
Where is personal selling? Isn't the sales force of key importance in business marketing?
— Philip Kotler
creativity triggers flow; then flow enhances creativity.
— Steven Kotler
The best advertising is done by satisfied customers.
— Philip Kotler
It was a silly time to try to make a living out of words, but it was a silly time in general.
— Steven Kotler
There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.
— Philip Kotler
Marketing is a race without a finishing line
— Philip Kotler
Most people are so afraid of dying they never live.
— Steven Kotler
The most important thing is to forecast where customers are moving, and be in front of them.
— Philip Kotler
The internet will create the winnerand bury the laggards.
— Philip Kotler
It is not often that Death is told so clearly to fuck off.
— Steven Kotler
Every company should work hard to obsolete its own product line - before its competitors do.
— Philip Kotler
Our limits are governed by flow's ability to amplify performance as much as by imagination's ability to dream up that performance.
— Steven Kotler
