Claude C. Hopkins Quotes
Top 36 wise famous quotes and sayings by Claude C. Hopkins
Claude C. Hopkins Famous Quotes & Sayings
Discover top inspirational quotes from Claude C. Hopkins on Wise Famous Quotes.
Fine writing is a distinct disadvantage. So is unique literary style. They take attention from the subject
Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring
Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly
The only readers we get are people whom our subject interests. No one reads ads for amusement, long or short ... Give them enough to take action
Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves
Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns
The writing of headline is one of the great journalistic arts. They either conceal or reveal am interest
The one just consider the average reader s only once a reader, probably. And when you fail to tell them in that ad is something he may never know
Ads are planned and written with some utterly wrong conception. They are written to please their seller. The interest of the buyer is forgotten
Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way