Claude C. Hopkins Quotes

Top 36 wise famous quotes and sayings by Claude C. Hopkins

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Claude C. Hopkins Famous Quotes & Sayings

Discover top inspirational quotes from Claude C. Hopkins on Wise Famous Quotes.

Claude C. Hopkins quotes: Genius is the art of taking pains Genius is the art of taking pains
Claude C. Hopkins quotes: Fine writing is a distinct disadvantage. So is unique literary style. They take attention from the subject Fine writing is a distinct disadvantage. So is unique literary style. They take attention from the subject
Claude C. Hopkins quotes: Curiosity is one of the strongest human incentives Curiosity is one of the strongest human incentives
Claude C. Hopkins quotes: Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring
Claude C. Hopkins quotes: Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly
Claude C. Hopkins quotes: Platitudes and generalities roll of the human understanding like water from a duck Platitudes and generalities roll of the human understanding like water from a duck
Claude C. Hopkins quotes: We cannot go after thousands of men until we learn now to win one We cannot go after thousands of men until we learn now to win one
Claude C. Hopkins quotes: Address the people you seek, and them only Address the people you seek, and them only
Claude C. Hopkins quotes: The right name is an advertisement in itself. The right name is an advertisement in itself.
Claude C. Hopkins quotes: Impressive claims are made far more impressive by making them exact Impressive claims are made far more impressive by making them exact
Claude C. Hopkins quotes: Picture what others wish to be, not what they may be now Picture what others wish to be, not what they may be now
Claude C. Hopkins quotes: Whatever claim you use to get attention, the advertisement should tell a story reasonably complete Whatever claim you use to get attention, the advertisement should tell a story reasonably complete
Claude C. Hopkins quotes: Advertising is much like war, minus the venom Advertising is much like war, minus the venom
Claude C. Hopkins quotes: Don't, to gain general and useless attention, sacrifice the attention that you want Don't, to gain general and useless attention, sacrifice the attention that you want
Claude C. Hopkins quotes: Changing people's habits is very expensive Changing people's habits is very expensive
Claude C. Hopkins quotes: This is no lazy mans field This is no lazy mans field
Claude C. Hopkins quotes: Don't think of people in the mass. This gives you a blurred view Don't think of people in the mass. This gives you a blurred view
Claude C. Hopkins quotes: The man who wins out and survives does so only because of superior science and strategy. The man who wins out and survives does so only because of superior science and strategy.
Claude C. Hopkins quotes: The only readers we get are people whom our subject interests. No one reads ads for amusement, long or short ... Give them enough to take action The only readers we get are people whom our subject interests. No one reads ads for amusement, long or short ... Give them enough to take action
Claude C. Hopkins quotes: Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves
Claude C. Hopkins quotes: A man coined to superlative must expect that his every statement will be taken with some caution A man coined to superlative must expect that his every statement will be taken with some caution
Claude C. Hopkins quotes: The advertising man who spares the midnight oil will not get very far The advertising man who spares the midnight oil will not get very far
Claude C. Hopkins quotes: Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns
Claude C. Hopkins quotes: People don't buy from clowns. People don't buy from clowns.
Claude C. Hopkins quotes: The time has come when advertising in some hands has reached the status of a science. The time has come when advertising in some hands has reached the status of a science.
Claude C. Hopkins quotes: The writing of headline is one of the great journalistic arts. They either conceal or reveal am interest The writing of headline is one of the great journalistic arts. They either conceal or reveal am interest
Claude C. Hopkins quotes: One may gain attention by wearing a fools cap. But he would ruin his selling prospects One may gain attention by wearing a fools cap. But he would ruin his selling prospects
Claude C. Hopkins quotes: Never be led in new paths by the blind Never be led in new paths by the blind
Claude C. Hopkins quotes: The one just consider the average reader s only once a reader, probably. And when you fail to tell them in that ad is something he may never know The one just consider the average reader s only once a reader, probably. And when you fail to tell them in that ad is something he may never know
Claude C. Hopkins quotes: The weight of an argument may often be multiplied by making it specific The weight of an argument may often be multiplied by making it specific
Claude C. Hopkins quotes: Ads are planned and written with some utterly wrong conception. They are written to please their seller. The interest of the buyer is forgotten Ads are planned and written with some utterly wrong conception. They are written to please their seller. The interest of the buyer is forgotten
Claude C. Hopkins quotes: Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way
Claude C. Hopkins quotes: In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster
Claude C. Hopkins quotes: If a claim is worth making, make it in the most specific way If a claim is worth making, make it in the most specific way
Claude C. Hopkins quotes: The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination
Claude C. Hopkins quotes: Names that tell stories have been worth millions of dollars. So a great deal of research often proceeds the selection of a name Names that tell stories have been worth millions of dollars. So a great deal of research often proceeds the selection of a name

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