Apple wants to reach your heart instead of your wallet.
Studying brands outside of your industry can spark creative brainstorms. 
is willing to hire people based 10 percent on their knowledge and 90 percent on their personality, 
The most exciting business ideas fit on the back of an airplane napkin. 
IDEAS ARE THE CURRENCY OF the twenty-first century. Some 
To Sell Is Human, "Like it or not, we're all in sales now. 
The first step to inspiring others is to make sure you're inspired yourself. 
True leaders inspire people to a bigger vision, 
Clutter forces the brain to consume energy. Create uncluttered environments instead. 
Great conversations or presentations take you to ideas you'd never considered. 
Steve Jobs had been known to ask: What are you passionate about in your life? "If this is just a job to you, it's the wrong place, 
many companies rank low on the customer satisfaction index because their employees are discouraged, disillusioned, and uninspired. 
Ralph Waldo Emerson once said, "Nothing great has ever been achieved without enthusiasm. 
Nothing is more dramatic than a well-placed pause. 
Learning is one addiction I don't mind admitting to. In fact, I celebrate it. 
Apple, your products are expensive and your shops a bit weird, but I love your customer service. 
People cannot inspire others unless and until they are inspired themselves. 
Successful organizations and companies share the stage with their best storytellers. Brands are a collection of narratives. Unleash your best stories. 
I'm a learning machine and this is the place to learn. 
Storytelling is not something we do. Storytelling is who we are. 
Arrogance covers up insecurities. 
novelty is the single most effective way to capture a person's attention. 
When you change the way you see yourself as a speaker, the speaker your audience sees will change." CARMINE GALLO You 
Apple does not like to hire arrogant techies who think they know it all, 
stories are just data with a soul. 
you can invite trouble if you slouch, avoid eye contact, use vague, imprecise language, and are generally sloppy in your attire. 
As Daniel Pink notes in To Sell Is Human, "Like it or not, we're all in sales now."4 
The goal is not to impress customers with knowledge. The goal is to leave customers feeling special and to enrich their lives. 
Successful presentations are understandable, memorable, and emotional 