Roy H. Williams quotes: wise famous quotes, sayings and quotations by Roy H. Williams

Roy H. Williams Famous Quotes & Sayings

Discover top inspirational quotes from Roy H. Williams on Wise Famous Quotes.

Contrary to popular belief, Americans don't hate advertising.

A meaningless statement remains meaningless no matter how often it's heard.

Words are mere shadows cast by ideas. But the ideas they represent are real.

No trade will be made unless they want the thing more than they want their money.

Lives, like money, are spent. What are you buying with yours?

Consequently, a young business often grows by large percentages. Mature businesses rarely do.

Live and "love to be fascinated.

The first step in persuasion is to entice your target to imagine doing the thing you want them to do.

The risk of insult is the price of clarity.

Embarrassment, or the risk of it, accompanies all your important choices.

Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.

A visual image in the hand of an artist is merely a tool to trigger a mental image.

Impact in advertising today is 80 percent strategy, 20 percent copy. This makes it nearly impossible for good copy to compensate for weak strategy.

A visual image is a simple thing, a picture that enters the eyes.

People don't trade money for things when they value their money more highly than they value the things.

Small thoughts fit easily into a closed mind, but big thoughts require an open one.

Sad is the man who has no place to put his faith other than
in himself.

Take your inspiration from wherever you find it, no matter how ridiculous.

The best ads are about the customer and how the product will change his life.

Opportunity never knocks. It hangs thick in the air all around you.
You breathe it unthinking, and
dissipate it with your sighs.

LOTTERY TICKET: a voluntary tax paid by people who are extremely bad at math.

Our actions are all that separate our daydreams from our goals.

In marketing you must choose between boredom, shouting and seduction. Which do you want?

In essence, String Theory describes space and time, matter and energy, gravity and light, indeed all of God's creation ... as music.

The fate of your company is in the hands of your people. Train them well.

A good story often increases the salability of an item without increasing its actual value.

Use half as many words and they'll hit twice as hard.

The first step in exceeding your customer's expectations is to know those expectations.

67% of all shoppers intend to return home with the item they are shopping for, but that only 24% actually do so.

Any investment in sales training is an investment in your own gross profits.

Follow a trail of bold mistakes and at the end of them you will find a genius.

It is a lack of commitment, not a lack of talent, that damns you to mediocrity.

If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.

The salability of an item can often be improved while the value itself remains unchanged.

Referring to an event in an untold story is a powerful technique rarely used.

Guard the secret theater of your heart.
See nothing there that you do not want to see happen in reality.

The value of an item - in the mind of a consumer - is simply the difference between the anticipated price and the price on the tag.

Strings of gravity vibrate at a different frequency than strings of light.

Numerals are images of amounts. But the amounts they represent are real.

Writing good ads is easy when you have something to say.