Tschichold's Quotes

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Tschichold's Quotes & Sayings

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White space is to be regarded as an active element, not a passive background. — Jan Tschichold
My errors were more fertile than I ever imagined. — Jan Tschichold
The aim of every typographic work - the delivery of a message in the shortest, most efficient manner. — Jan Tschichold
The works of 'abstract' art are subtle creations of order out of simple contrasting elements. — Jan Tschichold
Perfect typography is certainly the most elusive of all arts. Sculpture in stone alone comes near it in obstinacy. — Jan Tschichold
Perfect typography is more a science than an art. — Jan Tschichold
Standardization, instead of individualization. Cheap books, instead of private press editions. Active literature, instead of passive leather bindings. — Jan Tschichold
Readers want what is important to be clearly laid out; they will not read what is too troublesome. — Jan Tschichold

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