
Many people dream of success. To me, success can only be achieved through repeated failure and introspection. —
Soichiro Honda

Success is ninety-nine percent failure. —
Soichiro Honda

If Honda does not race, there is no Honda. —
Soichiro Honda

Success represents the 1% of your work which results from the 99% that is called failure. —
Soichiro Honda

Enjoying your work is essential. If your work becomes an expression of your own ideas, you will surely enjoy it. —
Soichiro Honda

The day I stop dreaming is the day I die. —
Soichiro Honda

Success is 99 percent failure
—
Soichiro Honda

Instead of being afraid of the challenge and failure, be afraid of avoiding the challenge and doing nothing —
Soichiro Honda

Never let your failures go to your heart or your successes go to your head. —
Soichiro Honda

What we learn through failure becomes a precious part of us, strengthening us in everything we do. So let the tough things make you tougher. —
Soichiro Honda

We only have one future, and it will be made of our dreams, if we have the courage to challenge convention. —
Soichiro Honda

Each individual should work for himself. People will not sacrifice themselves for the company. They come to work at the company to enjoy themselves. —
Soichiro Honda

Real happiness lies in the completion of work using your own brains and skills. —
Soichiro Honda