Philip Kotler Quotes
Collection of top 38 famous quotes about Philip Kotler
Philip Kotler Quotes & Sayings
Happy to read and share the best inspirational Philip Kotler quotes, sayings and quotations on Wise Famous Quotes.
The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.
— Philip Kotler
It is more important to do what is strategically right than what is immediately profitable.
— Philip Kotler
The sales department isn't the whole company, but the whole company better be the sales department.
— Philip Kotler
Every business is a service business. Does your service put a smile on the customer's face?
— Philip Kotler
Creating Customer Evangelists, The Power of Cult Branding, and Creating Raving Fans.
— Philip Kotler
The best way to hold customers is to constantly figure out how to give them more for less.
— Philip Kotler
Business, investor, and consumer confidence is shaken and the contraction phase begins.
— Philip Kotler
Marketing is the set of human activities directed at facilitating and consummating exchanges.
— Philip Kotler
The theory of marketing is solid but the practice of marketing leaves much to be desired.
— Philip Kotler
Don't buy market share. Figure out how to earn it.
— Philip Kotler
The future isn't ahead of us. It has already happened.
— Philip Kotler
Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
— Philip Kotler
Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.
— Philip Kotler
There is no such thing as a commodity. It is simply a product waiting to be differentiated.
— Philip Kotler
Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.
— Philip Kotler
Today you have to run faster to stay in place.
— Philip Kotler
No company in its right mind tries to sell to everyone.
— Philip Kotler
The Ownership Quotient,
— Philip Kotler
Today's economic landscape is being shaped by two powerful forces - technology and globalization.
— Philip Kotler
Competitive advantage is a companys ability to perform in one or more ways that competitors cannot or will not match.
— Philip Kotler
Good customers are an asset which, when wellmanaged and served, will return a handsome lifetime income stream for the company.
— Philip Kotler
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
— Philip Kotler
Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
— Philip Kotler
Where is personal selling? Isn't the sales force of key importance in business marketing?
— Philip Kotler
The best advertising is done by satisfied customers.
— Philip Kotler
The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
— Philip Kotler
There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.
— Philip Kotler
Marketing is a race without a finishing line
— Philip Kotler
The most important thing is to forecast where customers are moving, and be in front of them.
— Philip Kotler
The internet will create the winnerand bury the laggards.
— Philip Kotler
