Al Ries Quotes: top 37 famous quotes about Al Ries

Al Ries Quotes & Sayings

Happy to read and share the best inspirational Al Ries quotes, sayings and quotations on Wise Famous Quotes.

God's goal is to establish His righteousness on this earth — Sunday Adelaja

I've been to a lot of photo shoots, and I see these girls that are just really thin. They're not healthy. They don't work out. — Lindsey Vonn

Marketing is not selling. Marketing is building a brand in the mind of the prospect. — Al Ries

The most powerful concept in marketing is owning a word in the prospects mind. — Al Ries

It's better to be first in the mind than to be first in the marketplace. — Al Ries

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. — Al Ries

A perception that exists in the mind is often interpreted as a universal truth. — Al Ries

What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble. — Al Ries

Be kind to thy sister. Not many may know the depths of true sisterly love. — Margaret Ann Courtney

Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better. — Al Ries

THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus. — Al Ries

Positioning is how you differentiate yourself in the mind of the prospect. That is, you position the product in the mind of the prospect. — Al Ries

The single most wasteful thing you can do in marketing is try to change a mind. — Al Ries

If you want to build a brand, you must focus your branding efforts on owning a word in the prospect's mind. A word that nobody else owns. — Al Ries

Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less. — Al Ries

Marketing is a battle of perceptions, not products. — Al Ries

You want to change something in a computer? Just type over or delete the existing material. You want to change something in a mind? Forget it. — Al Ries

THE LAW OF THE GENERIC: One of the fastest routes to failure is giving a brand a generic name. — Al Ries

What should a brand leader advertise?Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior. — Al Ries

Advertising is the way great brands get to be great brands. — Al Ries

A brand should strive to own a word in the mind of the consumer. — Al Ries

War and marketing have many similarities. — Al Ries

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position. — Al Ries

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills. — Al Ries

Mind-changing is the road to advertising disaster. — Al Ries

As long as I'm a good person and I do things from the heart, that's all that matters. — Gisele Bundchen

The crucial ingredient in the success of any brand is its claim to authenticity. — Al Ries

The best way to make news is to announce a new category, not a new product. — Al Ries

I get a wild hair up my nose and I want to go. — Broderick Crawford

Far better that false hope should lull you,
Than that sheer blackness yawn at you — Ivan Klima

In music, all hearts are revealed to us. — Joseph Henry Shorthouse

The Internet is the ultimate in brand-centered buying. — Al Ries

Don't play semantic games with the prospect. Advertising is not a debate. It's a seduction. — Al Ries

Marketing is what a company is in business to do. Marketing is a company's ultimate objective. — Al Ries

I'll rail against what I think is wrong. — Neil Cavuto

The only reality you can be sure about is in your own perceptions. If the universe exists, it exists inside your own mind and the minds of others. — Al Ries

The next generation product almost never comes from the previous generation. — Al Ries