Paula Scher Quotes

The work needs to get out of your head and on to the table, and it needs to be done from the heart.

New Zealand looks like the future to me

If I get up every day with the optimism that I have the capacity for growth, then that's success for me.

The goal of design is to raise the expectation of what design can be

Beige is the color of indecision.

All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.

The best way to accomplish serious design ... is to be totally and completely unqualified for the job.

Your name is Windows. Why are you a flag?

Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?

Great design is serious, not solemn

All maps are distorted, they are not literal fact.

Whatever you design[/make/build], use it to raise the expectations of what can be achieved

I love the big scale and immediate impact of posters. They're my favourite things to design.

It took me a few seconds to draw it, but it took me 34 years to learn how to draw it in a few seconds.

Words have meaning, type has spirit.

I just remember that everything looked the same-all style and no substance

Helvetica is the font of the Vietnam War.

It's through mistakes that you actually can grow. You have to get bad in order to get good.