Leo Burnett quotes: wise famous quotes, sayings and quotations by Leo Burnett

Leo Burnett Famous Quotes & Sayings

Discover top inspirational quotes from Leo Burnett on Wise Famous Quotes.

Leo Burnett quotes: A company in which anyone is afraid to speak up, to differ, to be daring and original, is closing the coffin door on itself.

A company in which anyone is afraid to speak up, to differ, to be daring and original, is closing the coffin door on itself.

Leo Burnett quotes: Keep it simple. Let's do the obvious thing -the common thing- but let's do it uncommonly well.

Keep it simple. Let's do the obvious thing -the common thing- but let's do it uncommonly well.

Leo Burnett quotes: If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.

If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.

Leo Burnett quotes: Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

Leo Burnett quotes: Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

Leo Burnett quotes: Too many ads that try not to go over the reader's head end up beneath his notice.

Too many ads that try not to go over the reader's head end up beneath his notice.

Leo Burnett quotes: A good ad which is not run never produces sales.

A good ad which is not run never produces sales.

Leo Burnett quotes: Friction makes sparks and sparks start creative conflagrations.

Friction makes sparks and sparks start creative conflagrations.

Leo Burnett quotes: I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

Leo Burnett quotes: I think a smart woman can sell the average man anything,

I think a smart woman can sell the average man anything,

Leo Burnett quotes: Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Leo Burnett quotes: Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

Leo Burnett quotes: There is no such thing as a permanent advertising success.

There is no such thing as a permanent advertising success.

Leo Burnett quotes: Don't tell me how good you make it; tell me how good it makes me when I use it.

Don't tell me how good you make it; tell me how good it makes me when I use it.

Leo Burnett quotes: Good advertising is a happy wedding of words and pictures, not a contest between them.

Good advertising is a happy wedding of words and pictures, not a contest between them.

Leo Burnett quotes: What helps people, helps business.

What helps people, helps business.

Leo Burnett quotes: Fun without sell gets nowhere but sell without fun tends to become obnoxious.

Fun without sell gets nowhere but sell without fun tends to become obnoxious.

Leo Burnett quotes: Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.

Leo Burnett quotes: Don't tell people how good you make the goods; tell the how good your goods make them.

Don't tell people how good you make the goods; tell the how good your goods make them.

Leo Burnett quotes: I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

Leo Burnett quotes: I believe that superior creative work always has been, is, and always will be the hub of the wheel in any successful agency

I believe that superior creative work always has been, is, and always will be the hub of the wheel in any successful agency

Leo Burnett quotes: Plan the sale when you plan the ad.

Plan the sale when you plan the ad.

Leo Burnett quotes: We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

Leo Burnett quotes: Products are made in the factory, but brands are created in the mind.

Products are made in the factory, but brands are created in the mind.

Leo Burnett quotes: Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.

Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.

Leo Burnett quotes: Steep yourself in your subject, work like hell, and love, honor and obey your hunches.

Steep yourself in your subject, work like hell, and love, honor and obey your hunches.

Leo Burnett quotes: The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

Leo Burnett quotes: I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

Leo Burnett quotes: Before you can have a share of market, you must have a share of mind.

Before you can have a share of market, you must have a share of mind.

Leo Burnett quotes: There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'

There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'

Leo Burnett quotes: When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

Leo Burnett quotes: To swear off making mistakes is very easy. All you have to do is swear off having ideas.

To swear off making mistakes is very easy. All you have to do is swear off having ideas.

Leo Burnett quotes: The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

Leo Burnett quotes: I am often asked how I got into the business. I didn't. The business got into me.

I am often asked how I got into the business. I didn't. The business got into me.

Leo Burnett quotes: Advertising is the ability to sense, interpret ... to put the very heart throbs of a business into type, paper and ink.

Advertising is the ability to sense, interpret ... to put the very heart throbs of a business into type, paper and ink.