Faith Popcorn Quotes

Cocooning is about insulation and avoidance, peace and protection, coziness and control - a sort of hyper-nesting.

You can trust a crystal ball about as far as you can throw it.

We are hungry for things that have touched human hands.

The cliches of a culture sometimes tell the deepest truths.

If the vision is there, the means will follow.

Just before consumers stop doing something, they do it with a vengeance.

Send me out into another life. But get me back for supper.

The future bears a resemblance to the past, only more so.

Stop competing on price; compete on value. Deliver total consumer solutions, rather than just your piece of the solution.

America is a consumer culture, and when we change what we buy - and how we buy it - we'll change who we are.

To offset a depersonalized society, consumers crave recognition of their individuality.

It used to be enough just to make a fairly decent product and market it. Not anymore. In the '90s, you've got to have a Corporate Soul.

Cocooning: The need to protect oneself from the harsh, unpredictable realities of the outside world.

Too many marketers assume that future will hold back and wait until they're ready for it. It won't.

This is a dream as old as America itself: give me a piece of land to call my own, a little town where everyone knows my name.

We can never give up the belief that the good guys always win. And that we are the good guys.