David Ogilvy Advertising Quotes: top 33 famous quotes about David Ogilvy Advertising

David Ogilvy Advertising Quotes & Sayings

Happy to read and share the best inspirational David Ogilvy Advertising quotes, sayings and quotations on Wise Famous Quotes.

The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising. — David Ogilvy

Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on. — David Ogilvy

Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young advertising people. — David Ogilvy

What you say in advertising is more important than how you say it. — David Ogilvy

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest. — David Ogilvy

Advertising is the place where the selfish interests of the manufacturer coincide with the interests of society. — David Ogilvy

While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes. — David Ogilvy

You aren't advertising to a standing army; you are advertising to a moving parade. — David Ogilvy

Why should a manufacturer bet his money, perhaps the future of his company, on your instinct? — David Ogilvy

Advertising reflects the mores of society, but it does not influence them. — David Ogilvy

I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas — David Ogilvy

Ninety-nine percent of advertising doesn't sell much of anything. — David Ogilvy

I can't stand callow amateurs who aren't sufficiently interested in the craft of advertising to assume the posture of students. — David Ogilvy

Sound an alarm! Advertising, not deals, builds brands. — David Ogilvy

The more informative your advertising, the more persuasive it will be. — David Ogilvy

It's the lack of ambition that cripples most people, and makes them so pedestrian in the advertising/creative business — David Ogilvy

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose ... the vast majority of editors are incorruptible. — David Ogilvy

Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it. — David Ogilvy

Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one. — David Ogilvy

Never stop testing, and your advertising will never stop improving. — David Ogilvy

Consumers don't think how they feel. They don't say what they think and they don't do what they say. — David Ogilvy

Positioning should be decided before the advertising is created — David Ogilvy

The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising — David Ogilvy

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. — David Ogilvy

If you can't advertise yourself, what hope do you have of advertising anything else? — David Ogilvy

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns. — David Ogilvy

When you have nothing to say, sing it. — David Ogilvy

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy. — David Ogilvy

The consumer isn't a moron. She is your wife. — David Ogilvy

What really decides consumers to buy or not to buy is the content of your advertising, not its form. — David Ogilvy

Advertising is only evil when it advertises evil things. — David Ogilvy

Nobody should be allowed to create general advertising until he has served his apprenticeship in direct-response — David Ogilvy

The best ideas come as jokes. Make your thinking as funny as possible. — David Ogilvy