Claude Hopkins Quotes
Collection of top 36 famous quotes about Claude Hopkins
Claude Hopkins Quotes & Sayings
Happy to read and share the best inspirational Claude Hopkins quotes, sayings and quotations on Wise Famous Quotes.
Genius is the art of taking pains
— Claude C. Hopkins
Fine writing is a distinct disadvantage. So is unique literary style. They take attention from the subject
— Claude C. Hopkins
Curiosity is one of the strongest human incentives
— Claude C. Hopkins
Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring
— Claude C. Hopkins
Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly
— Claude C. Hopkins
Platitudes and generalities roll of the human understanding like water from a duck
— Claude C. Hopkins
We cannot go after thousands of men until we learn now to win one
— Claude C. Hopkins
Address the people you seek, and them only
— Claude C. Hopkins
The right name is an advertisement in itself.
— Claude C. Hopkins
Impressive claims are made far more impressive by making them exact
— Claude C. Hopkins
Picture what others wish to be, not what they may be now
— Claude C. Hopkins
Whatever claim you use to get attention, the advertisement should tell a story reasonably complete
— Claude C. Hopkins
Advertising is much like war, minus the venom
— Claude C. Hopkins
Don't, to gain general and useless attention, sacrifice the attention that you want
— Claude C. Hopkins
Changing people's habits is very expensive
— Claude C. Hopkins
This is no lazy mans field
— Claude C. Hopkins
Don't think of people in the mass. This gives you a blurred view
— Claude C. Hopkins
The man who wins out and survives does so only because of superior science and strategy.
— Claude C. Hopkins
The only readers we get are people whom our subject interests. No one reads ads for amusement, long or short ... Give them enough to take action
— Claude C. Hopkins
Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves
— Claude C. Hopkins
A man coined to superlative must expect that his every statement will be taken with some caution
— Claude C. Hopkins
The advertising man who spares the midnight oil will not get very far
— Claude C. Hopkins
Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns
— Claude C. Hopkins
People don't buy from clowns.
— Claude C. Hopkins
The time has come when advertising in some hands has reached the status of a science.
— Claude C. Hopkins
The writing of headline is one of the great journalistic arts. They either conceal or reveal am interest
— Claude C. Hopkins
One may gain attention by wearing a fools cap. But he would ruin his selling prospects
— Claude C. Hopkins
Never be led in new paths by the blind
— Claude C. Hopkins
The one just consider the average reader s only once a reader, probably. And when you fail to tell them in that ad is something he may never know
— Claude C. Hopkins
The weight of an argument may often be multiplied by making it specific
— Claude C. Hopkins
Ads are planned and written with some utterly wrong conception. They are written to please their seller. The interest of the buyer is forgotten
— Claude C. Hopkins
Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way
— Claude C. Hopkins
In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster
— Claude C. Hopkins
If a claim is worth making, make it in the most specific way
— Claude C. Hopkins