Bernbach Quotes
Collection of top 41 famous quotes about Bernbach
Bernbach Quotes & Sayings
Happy to read and share the best inspirational Bernbach quotes, sayings and quotations on Wise Famous Quotes.
In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.
— William Bernbach
Logic and over-analysis can immobilise and sterilize an idea. It's like love. The more you analyse it, the more it disappears.
— William Bernbach
Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed ... but dull?
— William Bernbach
Those who are going to be in business tomorrow are those who understand that the future, as always, belongs to the brave.
— William Bernbach
Persuasion is not a science but an art
— William Bernbach
Because an appeal makes logical sense is no guarantee that it will work.
— William Bernbach
Find the simple story in the product, and present it in an articulate and intelligent, persuasive way.
— William Bernbach
Our job is to bring the dead facts to life.
— William Bernbach
Adapt your techniques to an idea, not an idea to your techniques.
— William Bernbach
Research can trap you into the past.
— William Bernbach
It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.
— William Bernbach
The difference between the forgettable and the enduring is artistry.
— William Bernbach
Today's smartest advertising style is tomorrow's corn.
— William Bernbach
For the Flower to blossom, you need the right soil as well as the right seed. The same is true to cultivate good thinking.
— William Bernbach
I warn you against believing that advertising is a science.
— William Bernbach
Don't confuse good taste with the absence of taste.
— William Bernbach
The heart of creativity is discipline.
— William Bernbach
Let us prove to the world that good taste, good art, and good writing can be good selling.
— William Bernbach
A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.
— William Bernbach
Imitation can be commercial suicide.
— William Bernbach
Properly practiced creativity can make one ad do the work of ten.
— William Bernbach
It's not just what you say that stirs people. It's the way that you say it.
— William Bernbach
The G.O.P. and the conservative establishment in America are on the verge of a reckoning.
— JP Bernbach
Nobody counts the number of ads you run; they just remember the impression you make.
— William Bernbach
The most powerful element in advertising is the truth.
— William Bernbach
Word of mouth is the best medium of all.
— William Bernbach
We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.
— William Bernbach
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
— William Bernbach
A principle isn't a principle until it costs you something.
— William Bernbach
If your advertising goes unnoticed, everything else is academic.
— William Bernbach
There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.
— William Bernbach
We don't ask research to do what it was never meant to do, and that is to get an idea.
— William Bernbach
Advertising is the art of persuasion.
— William Bernbach
The creative man with an insight into human nature, with the artistry to touch and move people, will succeed. Without them he will fail.
— William Bernbach
The real giants have always been poets, men who jumped from facts into the realm of imagination and ideas.
— William Bernbach
Is creativity some obscure, esoteric art form? Not on your life. It's the most practical thing a business-man can employ.
— William Bernbach
Never do anything yourself that you can hire someone else to do, especially if they can do it better.
— William Bernbach
Most of the people in advertising now - mention Bill Bernbach to them, they don't know.
— Jerry Della Femina
Advertising doesn't create a product advantage. It can only convey it.
— William Bernbach