Philip Kotler quotes: wise famous quotes, sayings and quotations by Philip Kotler

Philip Kotler Famous Quotes & Sayings

Discover top inspirational quotes from Philip Kotler on Wise Famous Quotes.

Philip Kotler quotes: Your company does not belong inmarkets where it cannot be the best.

Your company does not belong inmarkets where it cannot be the best.

The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.

Philip Kotler quotes: It is more important to do what is strategically right than what is immediately profitable.

It is more important to do what is strategically right than what is immediately profitable.

Philip Kotler quotes: Good companies will meet needs; great companies will create markets.

Good companies will meet needs; great companies will create markets.

Philip Kotler quotes: The sales department isn't the whole company, but the whole company better be the sales department.

The sales department isn't the whole company, but the whole company better be the sales department.

Philip Kotler quotes: Every business is a service business. Does your service put a smile on the customer's face?

Every business is a service business. Does your service put a smile on the customer's face?

Philip Kotler quotes: Creating Customer Evangelists, The Power of Cult Branding, and Creating Raving Fans.

Creating Customer Evangelists, The Power of Cult Branding, and Creating Raving Fans.

Philip Kotler quotes: The best way to hold customers is to constantly figure out how to give them more for less.

The best way to hold customers is to constantly figure out how to give them more for less.

Philip Kotler quotes: Business, investor, and consumer confidence is shaken and the contraction phase begins.

Business, investor, and consumer confidence is shaken and the contraction phase begins.

Philip Kotler quotes: Watch the product life cycle; but more important, watch the market life cycle.

Watch the product life cycle; but more important, watch the market life cycle.

Philip Kotler quotes: Marketing is the set of human activities directed at facilitating and consummating exchanges.

Marketing is the set of human activities directed at facilitating and consummating exchanges.

Philip Kotler quotes: The theory of marketing is solid but the practice of marketing leaves much to be desired.

The theory of marketing is solid but the practice of marketing leaves much to be desired.

Philip Kotler quotes: Don't buy market share. Figure out how to earn it.

Don't buy market share. Figure out how to earn it.

Philip Kotler quotes: The future isn't ahead of us. It has already happened.

The future isn't ahead of us. It has already happened.

Philip Kotler quotes: Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.

Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.

Philip Kotler quotes: Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.

Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.

Philip Kotler quotes: There is no such thing as a commodity. It is simply a product waiting to be differentiated.

There is no such thing as a commodity. It is simply a product waiting to be differentiated.

Philip Kotler quotes: Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.

Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.

Philip Kotler quotes: Today you have to run faster to stay in place.

Today you have to run faster to stay in place.

Philip Kotler quotes: No company in its right mind tries to sell to everyone.

No company in its right mind tries to sell to everyone.

Philip Kotler quotes: The Ownership Quotient,

The Ownership Quotient,

Philip Kotler quotes: Today's economic landscape is being shaped by two powerful forces - technology and globalization.

Today's economic landscape is being shaped by two powerful forces - technology and globalization.

Philip Kotler quotes: Competitive advantage is a companys ability to perform in one or more ways that competitors cannot or will not match.

Competitive advantage is a companys ability to perform in one or more ways that competitors cannot or will not match.

Philip Kotler quotes: It is no longer enough to satisfy your customers. You must delight them.

It is no longer enough to satisfy your customers. You must delight them.

Philip Kotler quotes: The successful salesperson cares first for the customer, second for the products.

The successful salesperson cares first for the customer, second for the products.

Philip Kotler quotes: There are three kinds of companies: those who make things happen; those who watch things happen; and those who wonder what's happened. - Anonymous

There are three kinds of companies: those who make things happen; those who watch things happen; and those who wonder what's happened. - Anonymous

Philip Kotler quotes: Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.

Philip Kotler quotes: Good customers are an asset which, when wellmanaged and served, will return a handsome lifetime income stream for the company.

Good customers are an asset which, when wellmanaged and served, will return a handsome lifetime income stream for the company.

Philip Kotler quotes: Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

Philip Kotler quotes: Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

Philip Kotler quotes: Where is personal selling? Isn't the sales force of key importance in business marketing?

Where is personal selling? Isn't the sales force of key importance in business marketing?

Philip Kotler quotes: The best advertising is done by satisfied customers.

The best advertising is done by satisfied customers.

Philip Kotler quotes: The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.

The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.

Philip Kotler quotes: There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.

There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.

Philip Kotler quotes: Marketing is a race without a finishing line

Marketing is a race without a finishing line

Philip Kotler quotes: The most important thing is to forecast where customers are moving, and be in front of them.

The most important thing is to forecast where customers are moving, and be in front of them.

Philip Kotler quotes: The internet will create the winnerand bury the laggards.

The internet will create the winnerand bury the laggards.

Philip Kotler quotes: Every company should work hard to obsolete its own product line - before its competitors do.

Every company should work hard to obsolete its own product line - before its competitors do.