Jonathan Ive quotes: wise famous quotes, sayings and quotations by Jonathan Ive

Jonathan Ive Famous Quotes & Sayings

Discover top inspirational quotes from Jonathan Ive on Wise Famous Quotes.

As a kid, I remember taking apart whatever I could get my hands on.

When you do everything to make the very best product, it also means you're very focused on just a few products.

Very often design is the most immediate way of defining what products become in people's minds.

Why is it when we have a bad experience with a product, we assume it is us, but a bad experience with food, we blame the food?!

Good is the enemy of great.

The quest for simplicity has to pervade every part of the process. It really is fundamental.

One thing most people don't know is that Steve Jobs is an exceptional designer.

Eight years of work can be copied in six months. It wasn't inevitable that it was going to work. A stolen design is stolen time.

It never ceases to amaze me what it takes to develop and bring to mass production a product.

Designing and developing anything of consequence is incredibly challenging.

Simplicity is really hard.

Make each product the best it can be. Focus on form and materials. What we don't include is as important as what we do include.

We say no to a lot of things so we can invest an incredible amount of care on what we do.

Different' and 'new' is relatively easy. Doing something that's genuinely better is very hard.

We shouldn't be afraid to fail- if we are not failing we are not pushing.

We try to solve very complicated problems without letting people know how complicated the problem was.

It's difficult to do something radically new, unless you are at the heart of a company.

As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.

To do something innovative means that you reject reason.

There are 9 rejected ideas for every idea that works.

Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!

There's no learning without trying lots of ideas and failing lots of times.

The memory of how we work will endure beyond the products of our work.

There is beauty when something
works and it works intuitively.

We're very genuinely designing the best products that we can for people.

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.

Simplicity is somehow essentially describing the purpose and place of an object and product.

Apple's Jony Ive describes his "fanatical" approach to design in new interview

The computer industry is creatively bankrupt.

I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.

I'm always focussed on the actual work, and I think that's a much more succinct way to describe what you care about than any speech I could ever make.

Design is a word that's come to mean so much that it's also a word that has come to mean nothing.

There are a thousand no's for every yes.

The best ideas start as conversations.

To design something really new and innovative you have to reject reason.

Objects and their manufacture are inseparable, you understand a product if you understand how it's made.

Perhaps I'd like to design cars, but I don't think I'd be much good at it.

The nature of having ideas and creativity is incredibly inspiring.

You learn a lot about vital corporations through non-vital corporations.

I think subconsciously people are remarkably discerning. I think that they can sense care.

The design process is about designing and prototyping and making. When you separate those, I think the final result suffers.

A small change at the beginning of the design process defines an entirely different product at the end.

I left London in 1992, but I'm there 3-4 times a year, and love visiting.

Titles or organizational structures, that's not the lens through which we see our peers,

The goal of Apple is not to make money but to make really nice products, really great products.

If something is not good enough, stop doing it.

The emphasis and value on ideas and original thinking is an innate part of British culture, and in many ways, that describes the traditions of design.

There's no other product that changes function like the computer.

The best design explicitly acknowledges that you cannot disconnect the form from the material
the material informs the form,

I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.

It's very easy to make something that is new. So we are trying to make things that are better.

If you are truly innovating, you don't have a prototype you can refer to.

That's an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities.

When something exceeds your ability to understand how it works, it sort of becomes magical.

People's interest is in the product, not in its authorship.

That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.

I like to work in a small team. There is only 18 of us on the design team. Nobody has ever left.

There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.

If something is going to be better, it is new, and if it's new you are confronting problems and challenges you don't have references for.

Goal we've always had for design at Apple is to create solutions that are inevitable.

When our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole.

Apple stood for something and had a reason for being that wasn't just about making money.

It became an exercise to reduce and reduce, but it makes it easier to build an easier for people to work with.

It feels like each time we are beginning at the beginning, in a really exciting way.

The word design is everything and nothing. The design and the product itself are inseparable.

A beautiful product that doesn't work very well is ugly.

If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.

I discovered at an early age that all I've ever wanted to do is design.

A lot of what we are doing is getting design out of the way.