Jonah Berger Quotes
Top 20 wise famous quotes and sayings by Jonah Berger
Jonah Berger Famous Quotes & Sayings
Discover top inspirational quotes from Jonah Berger on Wise Famous Quotes.
But although quality, price, and advertising contribute to products and ideas being successful, they don't explain the whole story.
Why does it matter if particular thoughts or ideas are top of mind? Because accessible thoughts and ideas lead to action.
Word of mouth is more effective than traditional advertising for two key reasons. First, it's more persuasive.
Nobody talks about boring companies, boring products, or boring ads," argues one prominent word-of-mouth advocate.
Virality isn't luck. It's not magic. And it's not random. There's a science behind why people talk and share. A recipe. A formula, even.
Contagious content is like that - so inherently viral that it spreads regardless of who is doing the talking.
Making things more observable makes them easier to imitate, which makes them more likely to become popular.