George Lois Quotes
Top 42 wise famous quotes and sayings by George Lois
George Lois Famous Quotes & Sayings
Discover top inspirational quotes from George Lois on Wise Famous Quotes.
Advertising is poison gas. It should bring tears to your eyes, unhinge your nervous system and knock you out.
Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!
I don't design. I get what I think is a big idea, and I put the idea down. I'm not a designer. I'm a communicator.
In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind.
Nothing great can come of more than three people in a room. If you had 10 incredibly bright people, nothing would come out of it.
What I taught myself was that in any problem you get, you've got to come up with an innovative, brilliant, kind of unusual, stunning solution.
My concern has always been with creating images that catch people's eyes, penetrate their minds, warm their hearts and cause them to act.
If a man does not work passionately - even furiously - at being the best in the world at what he does, he fails his talent, his destiny, and his God.
It's almost as if creativity is dead. The visual power of advertising was everywhere - now it's basically gone.
Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything.
The business world worships mediocrity. Officially we revere free enterprise, initiative and individuality. Unofficially we fear it.
Museums are custodians of epiphanies, and these epiphanies enter the central nervous system and deep recesses of the mind.
To create great work, here's how you must spend your time:
1% Inspiration
9% Perspiration
90% Justification
1% Inspiration
9% Perspiration
90% Justification
When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals.
Truly great images make all the other millions of images you look at unimportant. You gotta look at an image and understand it in a nanosecond.
The joy of the creative process, minute by minute, hour after hour, day by day, is the sublime path to true happiness.
The computer has played a role in destroying creativity with the Photoshop. Everybody thinks they're a designer.