George Lois quotes: wise famous quotes, sayings and quotations by George Lois

George Lois Famous Quotes & Sayings

Discover top inspirational quotes from George Lois on Wise Famous Quotes.

Advertising is poison gas. It should bring tears to your eyes, unhinge your nervous system and knock you out.

I look in the mirror, and I work with the brightest person I know.

The producers of 'Mad Men,' you know, think I hate their show, which is true.

Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!

The more creative you are the more trouble you're in. You have to be courageous!

I don't design. I get what I think is a big idea, and I put the idea down. I'm not a designer. I'm a communicator.

In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind.

Nothing great can come of more than three people in a room. If you had 10 incredibly bright people, nothing would come out of it.

What Apple did for technology is brilliant, but they didn't do nothin' for our economy.

If you don't burn out at the end of each day, you're a bum.

What I taught myself was that in any problem you get, you've got to come up with an innovative, brilliant, kind of unusual, stunning solution.

My concern has always been with creating images that catch people's eyes, penetrate their minds, warm their hearts and cause them to act.

When you create advertising, always start with the words.

A cautious creative is an oxymoron.

A truly great magazine cover surprises, even shocks, and connects in a nano-second.

Only with absolute fearlessness can we slay the dragons of mediocrity that invade our gardens.

If a man does not work passionately - even furiously - at being the best in the world at what he does, he fails his talent, his destiny, and his God.

Onwards and upwards, and never give your failures a second thought.

Never, ever, work for bad people

The whole area of creativity is constipated and frightened.

It's almost as if creativity is dead. The visual power of advertising was everywhere - now it's basically gone.

Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything.

The accurate measure of a human being is what he or she actually gets done.

I've done truth to power all my life. It's got me into trouble, but who cares?

People say I'm the original Don Draper. I'm not Don Draper.

The business world worships mediocrity. Officially we revere free enterprise, initiative and individuality. Unofficially we fear it.

If you're working, and you're not trying to be great, give up.

Museums are custodians of epiphanies, and these epiphanies enter the central nervous system and deep recesses of the mind.

If you think people are dumb, you'll spend a lifetime doing dumb work.

To create great work, here's how you must spend your time:
1% Inspiration
9% Perspiration
90% Justification

I may have destroyed world culture, but MTV wouldn't exist today if it wasn't for me.

Great advertising, in and of itself, becomes a benefit of the product.

Only mediocre ideas can be tested.

From the time I was three or four years old, I drew all the time. Drew all the time, every second.

When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals.

If you work with convictions, people have got to listen to you.

Truly great images make all the other millions of images you look at unimportant. You gotta look at an image and understand it in a nanosecond.

The joy of the creative process, minute by minute, hour after hour, day by day, is the sublime path to true happiness.

The computer has played a role in destroying creativity with the Photoshop. Everybody thinks they're a designer.

Nothing comes from nothing. You must continuously feed the inner beast that sparks and inspires.

There's no such thing as a cautious creative.

I am in the poison gas business. Advertising should make you choke, make your eyes water, make you feel sick.