David Ogilvy Quotes
Top 100 wise famous quotes and sayings by David Ogilvy
David Ogilvy Famous Quotes & Sayings
Discover top inspirational quotes from David Ogilvy on Wise Famous Quotes.
The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
There are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron, she is your wife.
The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.
One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation.
Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
The worst fault a salesman can commit is to be a bore ... Pretend to be vastly interested in any subject the prospects shows an interest in.
Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
Advertising is the place where the selfish interests of the manufacturer coincide with the interests of society.
While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes.
In my experience, committees can criticize, but they cannot create. 'Search the parks in all your cities You'll find no statues of committees.
Never use tricky or irrelevant headlines ... People read too fast to figure out what you are trying to say.
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
It follows that unless your headline sells your product, you have wasted 90 percent of your money ...
Consumers don't think how they feel. They don't say what they think and they don't do what they say.
If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.
I can't stand callow amateurs who aren't sufficiently interested in the craft of advertising to assume the posture of students.
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.
To advertisers: "Do not compete with your agency in the creative area. Why keep a dog and bark yourself?"
Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
Be more ambitious. Don't bunt. When you get a job to do a story or an ad, try and hit the ball out of the park every time
The majority of business men are not capable of an original thought, simply because they cannot escape the tyranny of reason.
Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
The more story-appeal there is in the picture or in the photograph, the more people would look at your ad
I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas
Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose ... the vast majority of editors are incorruptible.
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
It's the lack of ambition that cripples most people, and makes them so pedestrian in the advertising/creative business
Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.
Never use jargon words like 'reconceptualize', 'demassification', 'attitudinally', 'judgmentally'. They are hallmarks of a pretentious ass.
If you, my fellow copywriters or art directors, want to win the award, devote your genius to making the cash register ring.
We all have a tendency to use research as a drunkard uses a lamppost - for support, but not for illumination
Few of the great creators have bland personalities. They are cantankerous egotists, the kind of men who are unwelcome in the modern corporation.