David Ogilvy Quotes

Top 100 wise famous quotes and sayings by David Ogilvy

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David Ogilvy quotes: Tell the truth, but make the truth fascinating. Tell the truth, but make the truth fascinating.
David Ogilvy quotes: It's the lack of ambition that cripples most people, and makes them so pedestrian in the advertising/creative business It's the lack of ambition that cripples most people, and makes them so pedestrian in the advertising/creative business
David Ogilvy quotes: Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
David Ogilvy quotes: Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose ... the vast majority of editors are incorruptible. Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose ... the vast majority of editors are incorruptible.
David Ogilvy quotes: Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one. Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one.
David Ogilvy quotes: I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas
David Ogilvy quotes: It is the inescapable duty of management to fire incompetent people. It is the inescapable duty of management to fire incompetent people.
David Ogilvy quotes: I figure that my staff will be less reluctant to work overtime if I work longer hours than they do. I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.
David Ogilvy quotes: The more story-appeal there is in the picture or in the photograph, the more people would look at your ad The more story-appeal there is in the picture or in the photograph, the more people would look at your ad
David Ogilvy quotes: Where people aren't having any fun, they seldom produce good work. Where people aren't having any fun, they seldom produce good work.
David Ogilvy quotes: Our business is infested with idiots who try to impress by using pretentious jargon. Our business is infested with idiots who try to impress by using pretentious jargon.
David Ogilvy quotes: Lazy and superficial men and women do not produce superior work. Lazy and superficial men and women do not produce superior work.
David Ogilvy quotes: The most effective leader is the one who satisfies the psychological needs of his followers. The most effective leader is the one who satisfies the psychological needs of his followers.
David Ogilvy quotes: Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns. Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
David Ogilvy quotes: When you have nothing to say, sing it. When you have nothing to say, sing it.
David Ogilvy quotes: Creativity Is a fancy word for the work we have to do by Friday. Creativity Is a fancy word for the work we have to do by Friday.
David Ogilvy quotes: A consumer is not a moron. She's your wife. Don't insult her intelligence, and don't shock her. A consumer is not a moron. She's your wife. Don't insult her intelligence, and don't shock her.
David Ogilvy quotes: The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising
David Ogilvy quotes: I admire people with gentle manners who treat other people as human beings. I admire people with gentle manners who treat other people as human beings.
David Ogilvy quotes: The best ideas come as jokes. Make your thinking as funny as possible. The best ideas come as jokes. Make your thinking as funny as possible.
David Ogilvy quotes: Nobody should be allowed to create general advertising until he has served his apprenticeship in direct-response Nobody should be allowed to create general advertising until he has served his apprenticeship in direct-response
David Ogilvy quotes: Few of the great creators have bland personalities. They are cantankerous egotists, the kind of men who are unwelcome in the modern corporation. Few of the great creators have bland personalities. They are cantankerous egotists, the kind of men who are unwelcome in the modern corporation.
David Ogilvy quotes: Advertising is only evil when it advertises evil things. Advertising is only evil when it advertises evil things.
David Ogilvy quotes: We all have a tendency to use research as a drunkard uses a lamppost - for support, but not for illumination We all have a tendency to use research as a drunkard uses a lamppost - for support, but not for illumination
David Ogilvy quotes: Consumers do not buy products. They buy product benefits. Consumers do not buy products. They buy product benefits.
David Ogilvy quotes: The only marketers who know what the hell they're doing are those who have worked in sales The only marketers who know what the hell they're doing are those who have worked in sales
David Ogilvy quotes: Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga. Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.
David Ogilvy quotes: If you, my fellow copywriters or art directors, want to win the award, devote your genius to making the cash register ring. If you, my fellow copywriters or art directors, want to win the award, devote your genius to making the cash register ring.
David Ogilvy quotes: Creativity needs discipline and freedom. Creativity needs discipline and freedom.
David Ogilvy quotes: The consumer isn't a moron. She is your wife. The consumer isn't a moron. She is your wife.
David Ogilvy quotes: Never use jargon words like 'reconceptualize', 'demassification', 'attitudinally', 'judgmentally'. They are hallmarks of a pretentious ass. Never use jargon words like 'reconceptualize', 'demassification', 'attitudinally', 'judgmentally'. They are hallmarks of a pretentious ass.
David Ogilvy quotes: If it is something important, get a colleague to improve it, If it is something important, get a colleague to improve it,
David Ogilvy quotes: I prefer the discipline of knowledge to the anarchy of ignorance. I prefer the discipline of knowledge to the anarchy of ignorance.
David Ogilvy quotes: Study the methods of your competitors and do the exact opposite. Study the methods of your competitors and do the exact opposite.
David Ogilvy quotes: You will never win fame and fortune unless you invent big ideas. You will never win fame and fortune unless you invent big ideas.
David Ogilvy quotes: If you can't advertise yourself, what hope do you have of advertising anything else? If you can't advertise yourself, what hope do you have of advertising anything else?
David Ogilvy quotes: Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
David Ogilvy quotes: If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself. If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.
David Ogilvy quotes: Positioning should be decided before the advertising is created Positioning should be decided before the advertising is created
David Ogilvy quotes: Every advertisement is part of the long term investment in the personality of the brand. Every advertisement is part of the long term investment in the personality of the brand.
David Ogilvy quotes: Consumers don't think how they feel. They don't say what they think and they don't do what they say. Consumers don't think how they feel. They don't say what they think and they don't do what they say.
David Ogilvy quotes: People who think well, write well People who think well, write well
David Ogilvy quotes: Committees can criticize, but they cannot create. Committees can criticize, but they cannot create.
David Ogilvy quotes: Develop your eccentricities early, and no one will think you're going senile later in life Develop your eccentricities early, and no one will think you're going senile later in life
David Ogilvy quotes: Never stop testing, and your advertising will never stop improving. Never stop testing, and your advertising will never stop improving.
David Ogilvy quotes: Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product. Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
David Ogilvy quotes: The temptation to entertain instead of selling is contagious. The temptation to entertain instead of selling is contagious.
David Ogilvy quotes: Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it. Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.
David Ogilvy quotes: The majority of business men are not capable of an original thought, simply because they cannot escape the tyranny of reason. The majority of business men are not capable of an original thought, simply because they cannot escape the tyranny of reason.
David Ogilvy quotes: Encourage innovation. Change is our lifeblood, stagnation our death knell. Encourage innovation. Change is our lifeblood, stagnation our death knell.
David Ogilvy quotes: The more informative your advertising, the more persuasive it will be. The more informative your advertising, the more persuasive it will be.
David Ogilvy quotes: Be more ambitious. Don't bunt. When you get a job to do a story or an ad, try and hit the ball out of the park every time Be more ambitious. Don't bunt. When you get a job to do a story or an ad, try and hit the ball out of the park every time
David Ogilvy quotes: Sound an alarm! Advertising, not deals, builds brands. Sound an alarm! Advertising, not deals, builds brands.
David Ogilvy quotes: To advertisers: "Do not compete with your agency in the creative area. Why keep a dog and bark yourself?" To advertisers: "Do not compete with your agency in the creative area. Why keep a dog and bark yourself?"
David Ogilvy quotes: It follows that unless your headline sells your product, you have wasted 90 percent of your money ... It follows that unless your headline sells your product, you have wasted 90 percent of your money ...
David Ogilvy quotes: I never write fewer than sixteen headlines for a single advertisement. I never write fewer than sixteen headlines for a single advertisement.
David Ogilvy quotes: What you learn is more important than what you earn. What you learn is more important than what you earn.
David Ogilvy quotes: I can't stand callow amateurs who aren't sufficiently interested in the craft of advertising to assume the posture of students. I can't stand callow amateurs who aren't sufficiently interested in the craft of advertising to assume the posture of students.
David Ogilvy quotes: Big ideas are usually simple ideas. Big ideas are usually simple ideas.