David F. D'Alessandro quotes: wise famous quotes, sayings and quotations by David F. D'Alessandro

David F. D'Alessandro Famous Quotes & Sayings

Discover top inspirational quotes from David F. D'Alessandro on Wise Famous Quotes.

A business based on brand is, very simply, a business primed for success.

While the importance of a strong brand is widely understood, nothing is as misunderstood in American business as the question of how to use it.

A strong brand is the only thing that can tip the balance of power between distributors and a manufacturer back into the manufacturer's favor.

David F. D'Alessandro quotes: Good brands do three things for highly stressed out consumers: 1. They save time. 2. They project the right message. 3. They provide an identity.

Good brands do three things for highly stressed out consumers: 1. They save time. 2. They project the right message. 3. They provide an identity.

David F. D'Alessandro quotes: The truth is the best brands, like the most interesting people, have a keen sense of self.

The truth is the best brands, like the most interesting people, have a keen sense of self.

It's not fair, but it's not entirely wrong to presume that the more capable people will come from the better brand.

The real lesson Orville (Redenbacher) taught me was the power of a good brand to trump all rhyme or reason in the marketplace.

Finding an excuse not to buy a brand can be just as enjoyable as finding an excuse to buy one. That, too, is human nature.

Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself.

David F. D'Alessandro quotes: Do not allow your enemy to define you. Because if you allow yourself to be defined negatively, nothing positive you say about yourself will register.

Do not allow your enemy to define you. Because if you allow yourself to be defined negatively, nothing positive you say about yourself will register.