Alexander Osterwalder Quotes

Your customers are the judge, jury, and executioner of your value proposition. They will be merciless if you don't find fit!

Great entrepreneurs are often great listeners and they can spot patterns and pick up on small details in customer stories.

Once you understand business models you can then start prototyping business models just like you prototype products.

Co-creation is much more work than writing somewhere in a hidden corner and then publishing your content. However, the benefits outweigh the costs.