Robert McKee Quotes

The Business story is designed to trigger the listener to take an effective action. If it doesn't, the story fails.

The Business story is designed to trigger the listener to take an effective action. If it doesn't, the story fails. (Robert McKee)

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Robert McKee Quotes: The Business story is designed to trigger the listener to take an effective action. If it doesn't, the story fails.
Robert McKee Quotes: The Business story is designed to trigger the listener to take an effective action. If it doesn't, the story fails.
Robert McKee Quotes: The Business story is designed to trigger the listener to take an effective action. If it doesn't, the story fails.
Robert McKee Quotes: The Business story is designed to trigger the listener to take an effective action. If it doesn't, the story fails.
Robert McKee Quotes: The Business story is designed to trigger the listener to take an effective action. If it doesn't, the story fails.
Robert McKee Quotes: The Business story is designed to trigger the listener to take an effective action. If it doesn't, the story fails.
Robert McKee Quotes: The Business story is designed to trigger the listener to take an effective action. If it doesn't, the story fails.
Robert McKee Quotes: The Business story is designed to trigger the listener to take an effective action. If it doesn't, the story fails.
Robert McKee Quotes: The Business story is designed to trigger the listener to take an effective action. If it doesn't, the story fails.
Robert McKee Quotes: The Business story is designed to trigger the listener to take an effective action. If it doesn't, the story fails.
Robert McKee Quotes: The Business story is designed to trigger the listener to take an effective action. If it doesn't, the story fails.
Robert McKee Quotes: The Business story is designed to trigger the listener to take an effective action. If it doesn't, the story fails.
Robert McKee Quotes: The Business story is designed to trigger the listener to take an effective action. If it doesn't, the story fails.
Robert McKee Quotes: The Business story is designed to trigger the listener to take an effective action. If it doesn't, the story fails.
Robert McKee Quotes: The Business story is designed to trigger the listener to take an effective action. If it doesn't, the story fails.