Leo Burnett Quotes: top 35 famous quotes about Leo Burnett

Leo Burnett Quotes & Sayings

Happy to read and share the best inspirational Leo Burnett quotes, sayings and quotations on Wise Famous Quotes.

A company in which anyone is afraid to speak up, to differ, to be daring and original, is closing the coffin door on itself. — Leo Burnett

Keep it simple. Let's do the obvious thing -the common thing- but let's do it uncommonly well. — Leo Burnett

If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all. — Leo Burnett

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. — Leo Burnett

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.' — Leo Burnett

Too many ads that try not to go over the reader's head end up beneath his notice. — Leo Burnett

A good ad which is not run never produces sales. — Leo Burnett

Friction makes sparks and sparks start creative conflagrations. — Leo Burnett

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death. — Leo Burnett

I think a smart woman can sell the average man anything, — Leo Burnett

Good advertising does not just circulate information. It penetrates the public mind with desires and belief. — Leo Burnett

Curiosity about life in all of its aspects, I think, is still the secret of great creative people. — Leo Burnett

There is no such thing as a permanent advertising success. — Leo Burnett

Don't tell me how good you make it; tell me how good it makes me when I use it. — Leo Burnett

Good advertising is a happy wedding of words and pictures, not a contest between them. — Leo Burnett

What helps people, helps business. — Leo Burnett

Fun without sell gets nowhere but sell without fun tends to become obnoxious. — Leo Burnett

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable. — Leo Burnett

Don't tell people how good you make the goods; tell the how good your goods make them. — Leo Burnett

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising. — Leo Burnett

I believe that superior creative work always has been, is, and always will be the hub of the wheel in any successful agency — Leo Burnett

Plan the sale when you plan the ad. — Leo Burnett

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.' — Leo Burnett

Products are made in the factory, but brands are created in the mind. — Leo Burnett

Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility. — Leo Burnett

Steep yourself in your subject, work like hell, and love, honor and obey your hunches. — Leo Burnett

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders. — Leo Burnett

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad. — Leo Burnett

Before you can have a share of market, you must have a share of mind. — Leo Burnett

There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.' — Leo Burnett

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either. — Leo Burnett

To swear off making mistakes is very easy. All you have to do is swear off having ideas. — Leo Burnett

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself. — Leo Burnett

I am often asked how I got into the business. I didn't. The business got into me. — Leo Burnett

Advertising is the ability to sense, interpret ... to put the very heart throbs of a business into type, paper and ink. — Leo Burnett