David Ogilvy Quotes
Collection of top 100 famous quotes about David Ogilvy
David Ogilvy Quotes & Sayings
Happy to read and share the best inspirational David Ogilvy quotes, sayings and quotations on Wise Famous Quotes.
Tell the truth, but make the truth fascinating.
— David Ogilvy
The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
— David Ogilvy
If you can't be brilliant, at least be memorable
— David Ogilvy
Nobody ever arrives at a very big idea through a conscious, rational thought process. It comes from your unconscious.
— David Ogilvy
Every ad is an investment in the long-term image of a brand.
— David Ogilvy
Great marketing only makes a bad product fail faster.
— David Ogilvy
I always said that mega-mergers were for megalomaniacs.
— David Ogilvy
One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation.
— David Ogilvy
I always use my clients' products. This is not toady-ism, but elementary good manners.
— David Ogilvy
Write the way you talk. Naturally.
— David Ogilvy
If you have a truly big idea, the wrong technique won't kill it. And if you don't have a big idea, the right technique won't help you
— David Ogilvy
The best idea is the simplest.
— David Ogilvy
Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.
— David Ogilvy
It's not creative unless it sells.
— David Ogilvy
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
— David Ogilvy
Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.
— David Ogilvy
The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.
— David Ogilvy
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
— David Ogilvy
Advertising is the place where the selfish interests of the manufacturer coincide with the interests of society.
— David Ogilvy
People don't buy a new detergent because the manufacturer told a joke on television last night.
— David Ogilvy
Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.
— David Ogilvy
Only amateurs use short copy.
— David Ogilvy
Try and inject into every commercial you make a touch of singularity; a bird that will hook on to the consumers mind
— David Ogilvy
Never write more than two pages on any subject.
— David Ogilvy
Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?
— David Ogilvy
The advertisers who believe in the selling power of jingles have never had to sell anything.
— David Ogilvy
Never use tricky or irrelevant headlines ... People read too fast to figure out what you are trying to say.
— David Ogilvy
Don't hire a dog, then bark yourself
— David Ogilvy
David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.
— David Ogilvy
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
— David Ogilvy
If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.
— David Ogilvy
The only marketers who know what the hell they're doing are those who have worked in sales
— David Ogilvy
The majority of business men are not capable of an original thought, simply because they cannot escape the tyranny of reason.
— David Ogilvy
If it is something important, get a colleague to improve it,
— David Ogilvy
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
— David Ogilvy
Every advertisement is part of the long term investment in the personality of the brand.
— David Ogilvy
Consumers don't think how they feel. They don't say what they think and they don't do what they say.
— David Ogilvy
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
— David Ogilvy
Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.
— David Ogilvy
People who think well, write well
— David Ogilvy
Committees can criticize, but they cannot create.
— David Ogilvy
Develop your eccentricities early, and no one will think you're going senile later in life
— David Ogilvy
Play to win, but enjoy the fun.
— David Ogilvy
Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
— David Ogilvy
I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.
— David Ogilvy
When you have nothing to say, sing it.
— David Ogilvy
Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
— David Ogilvy
The most effective leader is the one who satisfies the psychological needs of his followers.
— David Ogilvy
The more story-appeal there is in the picture or in the photograph, the more people would look at your ad
— David Ogilvy
A consumer is not a moron. She's your wife. Don't insult her intelligence, and don't shock her.
— David Ogilvy
I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas
— David Ogilvy
Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one.
— David Ogilvy
It's the lack of ambition that cripples most people, and makes them so pedestrian in the advertising/creative business
— David Ogilvy
Consumers do not buy products. They buy product benefits.
— David Ogilvy
Hard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work.
— David Ogilvy
The consumer isn't a moron. She is your wife.
— David Ogilvy
Creativity needs discipline and freedom.
— David Ogilvy
If you, my fellow copywriters or art directors, want to win the award, devote your genius to making the cash register ring.
— David Ogilvy
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
— David Ogilvy
At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.
— David Ogilvy
Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.
— David Ogilvy
Don't bunt. Aim out of the ballpark.
— David Ogilvy
We all have a tendency to use research as a drunkard uses a lamppost - for support, but not for illumination
— David Ogilvy
Advertising is only evil when it advertises evil things.
— David Ogilvy
