Jef I. Richards quotes: wise famous quotes, sayings and quotations by Jef I. Richards

Jef I. Richards Famous Quotes & Sayings

Discover top inspirational quotes from Jef I. Richards on Wise Famous Quotes.

Jef I. Richards quotes: Advertising is the 'wonder' in Wonder Bread.

Advertising is the 'wonder' in Wonder Bread.

Jef I. Richards quotes: In advertising, sex sells. But only if you're selling sex.

In advertising, sex sells. But only if you're selling sex.

Jef I. Richards quotes: While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.

While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.

Jef I. Richards quotes: Advertising is totally unnecessary. Unless you hope to make money.

Advertising is totally unnecessary. Unless you hope to make money.

Jef I. Richards quotes: Advertising is speech. It's regulated because it's often effective speech.

Advertising is speech. It's regulated because it's often effective speech.

Jef I. Richards quotes: Creativity is an advertising agency's most valuable asset, because it is the rarest.

Creativity is an advertising agency's most valuable asset, because it is the rarest.

Jef I. Richards quotes: Commercial speech is like obscenity ... we can't seem to define it, but we know it when we see it.

Commercial speech is like obscenity ... we can't seem to define it, but we know it when we see it.

Jef I. Richards quotes: In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.

In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.

Jef I. Richards quotes: I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

Jef I. Richards quotes: The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?

The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?

Jef I. Richards quotes: There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.

There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.

Jef I. Richards quotes: Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

Jef I. Richards quotes: If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

Jef I. Richards quotes: Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers.

Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers.

Jef I. Richards quotes: I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.

I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.