Clayton Christensen Quotes

Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview

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Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group. (Clayton Christensen)

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Clayton Christensen Quotes: Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group.
Clayton Christensen Quotes: Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group.
Clayton Christensen Quotes: Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group.
Clayton Christensen Quotes: Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group.
Clayton Christensen Quotes: Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group.
Clayton Christensen Quotes: Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group.
Clayton Christensen Quotes: Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group.
Clayton Christensen Quotes: Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group.
Clayton Christensen Quotes: Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group.
Clayton Christensen Quotes: Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group.
Clayton Christensen Quotes: Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group.
Clayton Christensen Quotes: Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group.
Clayton Christensen Quotes: Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group.
Clayton Christensen Quotes: Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group.
Clayton Christensen Quotes: Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group.

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